Category Archives for "Event Marketing & Promotion"

Posted on by Kristy Sadler

grass-earth-dayEarth Day 2017! How Event Professionals Make a Difference

Tomorrow is Earth Day! It’s a good time to pause and reflect on how we’re treating the planet, our success and how we can collectively to do better. As events professionals there are many opportunities for us to play a … Read more »

Posted on by elisetaylor

Microphone Image7 Tips for Leveraging Your Speakers as Event Advocates

With more and more conference and event organizers competing to attract participants, it is important to use every strategy available to “get the word out”. Conference and event speakers are a largely untapped resource. Many keynote speakers and breakout session … Read more »

Posted on by Christine Otsuka

pexels-photo-66463Designing Events That Activate Emotion

Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more to experience creation than delivering fun. To truly connect with … Read more »

Posted on by Christine Otsuka

iphone-speech-conference-cell-phone4 Fantastic Formats to Add Power to Networking Events

One of the main reasons that participants give for attending conferences and trade shows is “for the networking.” When networking does not meet their expectations, chances are they will not be back next year. Associations face a similar challenge, members … Read more »

Posted on by Anne Thornley-Brown

pexels-photo-133021Event Planner Burnout: It Doesn’t Have to Be This Way

Year after year, in survey after survey, event planning has earned a reputation as one of the top 10 most stressful careers. When one considers the fact that the other occupations that make these lists involve life and death situations, … Read more »

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