Category Archives for "Event Tech Strategy"

Posted on by Anne Thornley-Brown

girl with camcorder6 Ways to Use Videos for Event Marketing

Videos are powerful tools with far more impact than the printed word or images. It has become easier to produce high quality videos even on a shoestring budget. Yet, videos continue to be under-utilized by event industry professionals.   To … Read more »

Posted on by Christine Otsuka

Matt McConaughey7 Ideas to Steal from PCMA Convening Leaders 2017 in Austin

EventMobi was onsite in Austin, Texas, for the Professional Convention Management Association’s (PCMA) annual conference Convening Leaders January 8-11th, along with more than 4,000 event professionals.   This annual conference is a mainstay for most industry professionals, earning a reputation … Read more »

Posted on by Christine Otsuka

iphone-speech-conference-cell-phone4 Fantastic Formats to Add Power to Networking Events

One of the main reasons that participants give for attending conferences and trade shows is “for the networking.” When networking does not meet their expectations, chances are they will not be back next year. Associations face a similar challenge, members … Read more »

Posted on by Christine Otsuka

IMG_2162B2B In-Person Events Need A Digital Makeover: Insights from Forrester Report

According to Forrester Research, CMOs invest a lot of money into conferences, trade shows, and seminars, even though it’s becoming more challenging to attract the attention of buyers using corporate events and/or get the most value out of participating in … Read more »

Posted on by Christine Otsuka

woman-828888_1920Event Survey Best Practices: How to Avoid Sending out the Worst Event Survey Ever

The feedback that event planners get from event surveys, session evaluations, and polls is crucial for accentuating the positive and eradicating the negative at future events. But surveys are garbage in, garbage out propositions—if you don’t ask attendees good questions, … Read more »

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