New Expo Marketing Strategy Gamifies QR Code to Increase Foot Traffic and Sponsorship
The Healthcare Information and Management Systems Society’s (HIMSS) Annual Conference & Exhibition is the second-largest medical trade show, with an expected number of 35,000 attendees and 1100 exhibitors this year. HIMSS has gained a reputation for being the first to … Read more
Using Gamification to Better Engage Event Attendees 
