Category Archives for "Strategy"

Posted on by Tom Kacicki

facebook-live-min 23 Tips on Using Facebook LIVE for Event Marketing

Live videos are thrilling to watch. And with the increasing popularity of Facebook LIVE, marketers and event organizers should take notice. Fifty-two percent of marketers worldwide name video as the type of content with the best ROI. For event organizers, … Read more »

Posted on by Christine Otsuka

pexels-photo-66463Designing Events That Activate Emotion

Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more to experience creation than delivering fun. To truly connect with … Read more »

Posted on by Christine Otsuka

iphone-speech-conference-cell-phone4 Fantastic Formats to Add Power to Networking Events

One of the main reasons that participants give for attending conferences and trade shows is “for the networking.” When networking does not meet their expectations, chances are they will not be back next year. Associations face a similar challenge, members … Read more »

Posted on by Anne Thornley-Brown

pexels-photo-133021Event Planner Burnout: It Doesn’t Have to Be This Way

Year after year, in survey after survey, event planning has earned a reputation as one of the top 10 most stressful careers. When one considers the fact that the other occupations that make these lists involve life and death situations, … Read more »

Posted on by elisetaylor

Dreamforce_Pledge_itUsing Corporate Events to Drive Corporate Social Responsibility (CSR) Initiatives

Corporate Social Responsibility (CSR), the commitment of companies to contribute to economic development while making people’s lives better is a big deal. Often referred to as the triple bottom line because of its social, environmental, and economic focus, CSR has … Read more »

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