Category Archives for "Strategy"

Posted on by Lori Smith

building year-round community5 Killer Ways to Build a Year-Round Community for your Association

Building year-round community with members is tough. Your members are busy and have lots of other things on the go. But maybe you’re ignoring the one tool that could make all the difference: mobile.



Posted on by Kristy Sadler

Engage_event_attendeesEvent Personalization: Creating the Ultimate Event Experience

While customer-centricity is definitely not a new concept for event professionals, attendee personalization is something that is just in its infancy. In a recent Forrester report, analyst Laura Ramos identifies event personalization as one of the top ways to make … Read more »



Posted on by Tom Kacicki

3 Tips on Using Facebook LIVE for Event Marketing

Live videos are thrilling to watch. And with the increasing popularity of Facebook LIVE, marketers and event organizers should take notice. Fifty-two percent of marketers worldwide name video as the type of content with the best ROI. For event organizers, … Read more »



Posted on by Christine Otsuka

Designing Events That Activate Emotion

Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more to experience creation than delivering fun. To truly connect with … Read more »



Posted on by Christine Otsuka

event_tech_powers_engagement4 Fantastic Formats to Add Power to Networking Events

One of the main reasons that participants give for attending conferences and trade shows is “for the networking.” When networking does not meet their expectations, chances are they will not be back next year. Associations face a similar challenge, members … Read more »



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