June 19, 2012
New technology arrives at lightning speed and with it comes the feeling of unfamiliarity and risk. Understandably, adopting new technology can be a bit scary.
As an event app partner for various types of events from meetings to conferences to trade shows, it’s important for us to engage in conversations with our clients to ensure they’re comfortable with the technology. Many non-technical event planners come to us because they have a friend in the industry who recommended using an event app. These inquisitive planners know the technology has great benefits to improving the event experience but getting started and venturing into the great unknown is a difficult step. Speaking with thousands of meeting and conference planners over the past year, we’ve put together a few notes on common concerns with technology and how best to overcome those fears. In regards to mobile event apps, these are the most commonly diagnosed.
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May 14, 2012
A few years ago, social media was no more than a simple, private way to keep in touch with friends. Today, as Facebook prepares its IPO, we can see that social media plays a much bigger role in our lives than simply a channel for personal communication. Social media has become a network for business owners of small and large organizations to connect with their customers. It’s no surprise why event planners want to implement a social media strategy at their event but let’s just make sure to do it right. With new events every week, we at EventMobi see a lot of different promotional strategies over social media. Some wildly successful, some less so. Here are four common social media blunders committed by event professionals as well as some pointers on how to avoid them.
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April 20, 2012
On April 9 2012, Facebook announced its acquisition of the popular photo-sharing app, Instagram, for $1 billion. Aside from the price tag, what’s most shocking about this deal is that Instagram has never generated a penny of revenue nor is it currently prepared to. So how did co-founders Kevin Systrom and Mike Krieger create such an attractive target for acquisition? They don’t have a big secret to their success and they don’t have divine business intelligence. What Kevin and Mike have that others lack is awareness. Awareness of how simplicity drives adoption, and how a community built around sharing experiences creates loyalty.
These lessons easily apply to every face-to-face event and conference. The success of Instagram contrasted with the bankruptcy of Kodak is a wakeup call for all of us, demonstrating how fast and dramatic technology is changing our world regardless of the industry. The question is, are you ready to ride the technology wave to success? Read more »
April 2, 2012
In the 1989 film Field of Dreams, a voice tells Kevin Costner, “build it and they will come”. That might work in the movies, but it definitely won’t work for your next event app!
If you’re investing the time, energy, and money into an app, consider your promotion strategy as an essential aspect of that project. Don’t rely on attendees stumbling out of a cornfield on to your event app, it’s not going to happen. Use channels, old and new to create buzz, to engage, and to offer attendees an experience they’ll never forget!
To reach the full potential of your mobile masterpiece, you’ll need to do some serious promotions both before and during your event. Here are six ways to get your mobile event app the exposure it needs: Read more »
February 27, 2012
If you’re hosting a corporate event or an association conference & tradeshow, and looking for ways to create new revenue streams and sponsorship opportunities, a mobile event app might be just what you need! Mobile event app usage by attendees is consistently topping 50% and even 90% at some events in recent months, which has sponsors falling over each other for the chance to gain exposure with them.
The opportunity to monetize your mobile event app is huge, especially with sponsors who are holding exhibitions at your event. You don’t need to become a savvy tech-geek to do it. Let us walk you through nine simple ways to raise the value of your event app for your sponsors and exhibitors while spicing up your existing sponsorship package with new offerings. Read more »