January 16, 2017
With more and more conference and event organizers competing to attract participants, it is important to use every strategy available to “get the word out”. Conference and event speakers are a largely untapped resource.
Many keynote speakers and breakout session facilitators have extensive and active networks both on and off-line. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees. Read more »
December 27, 2016
Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more to experience creation than delivering fun. To truly connect with an audience, the event has to plumb the depths of human emotion by addressing four key drives: acquiring, bonding, learning, and defending. It may require some new thinking about what attendees really need and how to give it to them. Read more »
December 20, 2016
One of the main reasons that participants give for attending conferences and trade shows is “for the networking.” When networking does not meet their expectations, chances are they will not be back next year. Associations face a similar challenge, members who are not satisfied with the quality of networking won’t renew their memberships.
Sometimes, event organizers assume that networking will happen automatically. Bring a group of individuals together and serve them hors d’oeuvres and beverages and you’ll end up with a reception or cocktail party, not a networking event. Effective networking events are strategic, structured, and focused. Read more »
December 13, 2016
It’s been one heck of a year.
From applause and awards to new faces and far-flung places, we’ve had an amazing year and we want to celebrate with all of you. Want to see what 2016 had in store for EventMobi? Watch this fun one-minute video recap to find out!
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December 6, 2016
Virgin Holidays used EventMobi technology for a campaign launch in Las Vegas. Our partner reseller CrowdComms helped Virgin Holidays put together two employee events — a campaign launch in Las Vegas and a sales reward event in Florida.
CrowdComms’ co-founder, Dee Brannick, chatted to Virgin Holidays’ Trading and Events Executive, Rebecca Stoner, about their experience with the first event in Las Vegas. Read more »