Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America.
More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events. When they are well executed, pop-up events can create excitement and have a high impact in a short time period.
In the corporate sector, organizations are exploring virtual meetings and hybrid events to:
Associations use hybrid conferences as a strategy to provide a wider audience with access to content and spark interest in future live conferences.
There is a right way and a wrong way to onboard new members to an association. It’s important to know which way to go since, you know, you never get a second chance to make a good first impression.
But even when new members can’t get their credit card numbers into the online membership signup form fast enough, it’s up to you to welcome them into the association in a manner that says, “we are so glad you’re here.”
Let’s break the new member onboarding process down into smaller pieces:
Corporate incentive travel—companies rewarding their employees for performance with travel to a place they might never be able to afford on their own—is a win-win (yep, I said that) for companies and employees. The company wins with more sales, client retention, or valued employees that stay longer and employees get recognition, a deeper dive into the culture of the company (who doesn’t want to mambo with the CFO?), and a sense of accomplishment. But successful incentive travel programs require constant monitoring.
Here’s how to figure out whether your program is a hit or a miss: