New event technology solutions that help planners improve every stage of the event lifecycle enter the marketplace every day, so it’s a never-ending challenge to stay on top of the latest tools and technology behind the planners and managers of meetings, conferences, and exhibitions.
Event technology is becoming an essential part of strategic event management, resulting from the significant cost and time savings for organizations, not to mention the increased event revenue channels, and higher attendee satisfaction. The meeting and events industry is increasingly embracing technology as digital transformation becomes a key focal point for many organizations, so planners have to be proactive in educating themselves and developing standards and best practices to stay competitive.
Event technology is crucial for the digital transformation of events, but just because an event uses the latest technology doesn’t mean that attendees will find it useful. It’s important to remember that any technology incorporated into an event design needs to address attendees’ needs, which include a desire for personalized experiences, seamless logistics, relevant education, and facilitated networking. This emphasizes how important it is for planners to use technology effectively when executing events.
3 Things Every Event Planner Needs to Know
To be successful, there are three categories event planners need to stay up to date with:
- Training in specific event technology solutions such as mobile apps, live streaming, social media or audience response systems
- Best practices (ie. mapping technology to objectives, selecting technology and benchmarking implementation)
- General education in regards to trends, using technology to streamline operations, case studies and typical costs
EventMobi’s Meeting and Event Technology Certificate (METC) specifically focuses on these three areas. Comprised of over 14 units, event planners get a general introduction to the ever-evolving meeting and event technology landscape, and dive into other factors that impact the success of event technology integration, including financial planning, site selection, sponsorship, marketing, ticketing and registration, data management and user data privacy.
As well, attendee engagement is often used as a major success factor for meetings or events, so specific strategies for onsite engagement and emerging live communication tools will also be covered as part of this certificate. In addition, the METC will cover best practices on how to design an event app and measure event success and engagement.
About the Meeting and Event Technology Certificate
EventMobi has partnered with retired-Professor Joe Goldblatt, who is also the Executive Director of the International Centre for the Study of Planned Events at Queen Margaret University in Edinburgh, Scotland, and founding president of the International Live Events Society (ILEA), to develop a world-class event technology program. Additional notable experts in the events industry have also partnered with EventMobi to provide a curriculum that is up-to-date and familiarizes event professionals with common technologies used at meetings and events. Contributors include Dahlia El Gazzar (DAHLIA+), Michelle Bruno (EventTechBrief), Jim Spellos (Meeting-U), and Maarten Vanneste (Meeting Design Institute).
“Partnering with EventMobi provides us with unique and highly valued insight into the latest innovations in event technology. Combined with industry knowledge and experience, we can deliver a technology-centric event management education program that’s the first of its kind,” says Professor Joe Goldblatt.
The METC certification program allows event planners to stay up-to-date on the event technology landscape, learn at their own pace on a state-of-the-art online learning platform available 24/7, and get first-hand experience by working on a real-life case study.
In addition, program participants get free access to the EventMobi event technology platform for three months so they can practice the skills they learn. Once participants finish the program, they will receive an internationally recognized Certificate of Completion which gives high credibility as an event planner. And that’s not all – completed programs also equate to 22.75 CEU credits towards the Certified Meeting Professional credential!
Universities and colleges worldwide have already adopted the METC, a highly reputable program that is preparing new graduates for the challenges in the MICE industry. Educational institutions include Queen Margaret University, Iowa State University, Kansas State University, Full Sail University, Richland Community College and Technische Hochschule Mittelhessen, just to name a few.
Become an Event Technology Expert
The METC program will be available to event planners starting January 31st, 2018, for an introductory price of $99 USD, and participants will have three months to finish their certificate.
If you want to become an expert in event technology, stay tuned for the official launch on January 31st!