Designing Events That Activate Emotion

Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more…

What makes a Marketing Event Successful?

Events are becoming an increasingly important element of the marketing mix. Well-designed marketing events effectively engage existing and prospective clients. Examples of marketing events include product launches, trade shows, showcases,…