4 Innovative Ways to Connect Attendees: A Recap of the PCMA Education Conference

Wow Wow Wow. It’s been over a week and I am still coming down from the event experience of PCMA’s Education Conference in New York City! Meeting industry colleagues, making new connections, brainstorming ideas and getting the motivation to strive higher in your current role is extremely inspiring. But what truly inspired me was the way #PCMAEC designed the event experience to connect attendees in meaningful ways.

10 Healthwise Event Menu Choices

With more and more attendees under doctor’s orders to reduce their intake of calories, sugar, carbohydrates, and salt, it’s important for event planners to give more attention to healthy choices…

Designing Events That Activate Emotion

Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more…

What makes a Marketing Event Successful?

Events are becoming an increasingly important element of the marketing mix. Well-designed marketing events effectively engage existing and prospective clients. Examples of marketing events include product launches, trade shows, showcases,…

Gathering Feedback at Events [Best Practices]

Surveys have been a part of the post event wrap-up for decades evolving from cumbersome paper handouts to electronic submissions, streamlined by event apps and audience response systems. Planners have the…

How to Legally Live Stream Your Event

Video live stream is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. It’s also unedited, unplanned, and unprocessed content being broadcasted live….

2015: The Rise of the Multiscreen Attendee

There’s no question that technology has dramatically changed the attendee experience over the past 5 years. With the rapid adoption of mobile devices and the expectation of always staying connected,…

Event Planning in 2013: Doing More With Less

This past November, Meeting Professionals International (MPI) released its October Business Barometer revealing some startling numbers regarding short lead times and flat budgets – sentiments echoed early this year in…