IMEX has a well-deserved reputation for keeping a finger on the pulse of current developments in the meetings and events industry. And once again, they proved their position as the leading event industry hub with the success of this month’s IMEX Frankfurt.
On May 15th – 17th, 2018, 9,000 visitors and 3,500 exhibitors from all over the world mixed, mingled, and discussed some of the hottest trends in the industry.
What was new and exciting at IMEX Frankfurt?
1. EduMonday’s new format challenges the status quo
EduMonday is IMEX’s free educational platform and offers several side events to event professionals with different backgrounds. While “Exclusively Corporate” and the “Association Day” have long been an integral part of eduMonday, IMEX surprised attendees this year with a new format at the congress center Europa Kap.
The “She Means Business Conference” – a joint effort by the German magazine tw-tagungswirtschaft and IMEX’s Carina Bauer – set out to create an inspiring event for both men and women with a shared goal: celebrating the role of women in the meetings industry.
The pioneer event impressed with an all-female cast of speakers, and a diverse and inspiring range of perspectives ranging from finance and HR to space exploration.
In addition to the networking event, “Pink Hour” and chat bars on the #MeToo movement, She Means Business seemed to have hit a nerve. The atmosphere in the conference hall was inspiring – except for one poor statistic, as Karin Nordmeyer, Chairwoman of the UN Women National Committee pointed out: “Next time I want every single one of you to bring a man along!”
2. IMEX Frankfurt creates an incredible show floor experience
Since last year, IMEX has put effort into expanding their show floor. But this year, they definitely surpassed expectations. With strategic placement of the registration desks at the very back of the main hall, IMEX made sure everyone could experience the new interactive playground for event professionals.
Experiencing innovative technology first hand within novelty settings was the uniting theme of the event. The C2 Sky Lab and In The Dark Lab persuaded visitors to step outside their comfort zones and explore new methods of thinking and problem-solving. Fun elements such as a giant digital piano, puppets, and a designated Play Room invited visitors to play. And as we all know, play is the root of human creativity.
ZEUS (German Association of Event Tech Startups) tackled another big trend in the industry with an area dedicated to “New Work”. In cooperation with the Design Offices, the goal was to explore intimate discussions and workshops on how the future generation of event professionals seek to work, and how the event industry can adapt to current developments.
3. The TechnOvation After-Party
CIM Clubbing has been the flagship party event at IMEX for years, but now there’s a new kid in town. Ovation Global DMC, Hard Rock Hotels & Casinos, and ZEUS Event Tech were featured at the brand new TechnOvation Afterparty, and 300 MICE professionals came out to party.
Despite a thunderstorm, the Mantis Roofgarden in the heart of Frankfurt made for an excellent venue. Guests discussed event technology trends at a casual after-event setting and win exclusive prizes. Four leading event tech startups took part in the Event Tech Elevator Pitch competition, with EventMobi snatching the title after receiving a staggering 48% of total votes!
About EventMobi’s Experience at IMEX Frankfurt
This year marked our 7th year at IMEX Frankfurt. This time around, we thought we’d switch up the usual exhibitor booth presentation, and created the Event Experience Map for attendees to participate in building.
The Event Experience Map is a strategic framework to assess attendee and stakeholder engagement and interaction at each stage of your event lifecycle.
Curious to see how the Event Experience Map works? Contact us to assess your next event! Or download here: