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Back to Blog   |  Written by:   |  April 25, 2016

What You Missed at IMEX 2016: the Event Industry’s Biggest Tradeshow

If you didn’t make it to IMEX in Frankfurt this year don’t panic, we’ve put together a snapshot of everything new and exciting to help you feel like you were right there alongside us. IMEX in Frankfurt is the leading exhibition for professionals who work in the events, meetings and incentive travel industry. The show is executed by the industry’s top meeting professionals, creating an exciting experience that connects global decision makers with more than 3,500 suppliers over a span of 3 days.

IMEX_Eventmobi_Team

IMEX in Frankfurt is a living, breathing show that constantly evolves. It’s a playground for inspiring new ideas,networking, and drawing out the best ideas from the brightest individuals. Check out some of the most exciting innovations from this year’s show:

#IMEXpitch

Five event technology startups went head-head to compete for the title of the most innovative tech company in the industry. eventbaxx took home the crown, as they won over the judges with their green, creative digital goodie bag concept.

Live Display

IMEX_Eventmobi_LiveDisplay
During an exciting press conference, we announced the launch of our brand new product, EventMobi Live Display™, the world’s first real-time digital signage solution with social media, gamification and event app integration for events and conferences. A game-changing cloud based application that goes beyond typical twitter and social walls at events, Live Display™ creates a unique opportunity for marketing and event professionals to replace static signage and banner stands on-site.

IMEXrun

The 5k race returned once more! Launched one year ago, IMEX kicked off their Be Well at IMEX initiative, a campaign that includes a series of health and well-being sessions. This year, 800 runners and walkers took to the streets of Frankfurt racing to the finish line before the day of business meetings began.

Play Room

imex-playroom
Found in the Inspiration Hub, IMEX created a brand new space called the Play Room. Attendees gathered in a unique place to get creative by diving into activities such as transforming standard meals into memorable experiences and tackling problems using out-of-the-box thinking and collaboration.

EventMobi: Bigger and Better

This year we were excited to launch our biggest IMEX booth ever (not mention the largest event technology booth at the show)! IMEX at Frankfurt is such an important show to us, that we decided to make a big splash with a custom designed booth. Working with industrial design teams in Canada and Germany, we wanted to create an immersive experience for current clients and #EventProfs new to the EventMobi brand. And the efforts paid off beautifully with our highest booth traffic and engagement ever.

Buyers who were new to our event technology platform got to discover it all in our interactive space, with our larger than life touchscreen tablet. Those who wanted a one-on-one demo were paired with one of our event technology experts and for those who wanted a personalized experience got to enjoy chatting with our friendly international staff in the lounge.

Our booth has really evolved over the past 5 years since we first exhibited at IMEX. We hoped you loved meeting with us, as we did having you!

eventmobi-imex

All in all, IMEX in Frankfurt was a tremendous experience. We hope our recap gives you a stellar highlight of what you missed, and we can’t wait to see you at IMEX in Las Vegas this October to help you experience what’s new with EventMobi firsthand!