What do event sponsors want, anyway? According to IEG’s recent report on What Sponsors Want and Where Dollars will Go in 2016, 46% of respondents ranked presence in digital/social/mobile media…
Associations events face a number of unique marketing challenges. Unlike profit-making enterprises, association event marketing efforts on prospective (and existing) clients, associations have a number of target markets including members,…
Meet Sheila Gidley, CAE and Partner at Gidley Management Group, an association management company out of Chicago. She also holds the position of Executive Administrator for the International Association of…
Headed to ASAE Annual 2016? Us too! Of course, we’re looking forward to the great line-up of conference sessions and are especially excited about Robert Stephens’ session on the future…
