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Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. While…

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core…

Planning and managing an event is no easy task, even for the most veteran planner. The combination of a million small and large tasks (both predictable and unpredictable) all building…

Events are often one of the biggest culprits when it comes to the impact on the environment. When you think about all the paper, plastic, and electricity that’s unnecessarily wasted,…

In this blog, we’ll be highlighting three major trends for trade show booth design in 2019. These trends are connected to larger shifts in society and where the events and…

Over the course of three days this May 2019, entrepreneurs, tech moguls, venture capitalists, and all sorts of other innovators from across the world gathered at the Enercare Centre in…

Branding and customization deliver more than just a good looking event app; they help set the tone and feel of the event and engage attendees with the content you’re sharing….

As the saying goes, “A tool is only as good as the person using it.” One of the most popular event technology tools used to increase attendee networking is appointment…

The success of an event when it comes to attendee satisfaction is mostly based on people’s opinion of it. Hence, increasing user engagement on your event app is vitally important…

Since Instagram is a picture based platform, it is the perfect place to advertise your event. The visual focus of this social media site can do wonders in showing off…

The great part about evaluating event success is that by the time your event is over, you’ve already done most of the hard work. The goals you set at the…

Offering polls and feedback surveys through an event app provides a great way to create meaningful attendee engagement and connection. At the same time, you also get to capture important…

Evaluating event success is the first step to take towards planning your next event. The planning process of this years’ event is where the evaluation process begins. Beyond the expectation…

It might seem like conferences are an ideal place to do business, with so many people in attendance and the high potential for interpersonal interaction. But the reality is, very…

The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an event app. At this point,…

Your agenda is arguably one of the most important areas of your event app because it allows you to share critical details about event sessions and activities. A well-organized and…

The paradox of choice – Too many event apps Did you know that there are over a hundred different types of event apps currently available in the market? Typically, having…

The design of an event app is a powerful tool that is often underutilized. Through design, you can not only leverage your event brand, but you can also increase your…

A well-designed and intuitive event app is what every planner needs. It’s not enough for an app to just look attractive. What good is a nice-looking event app if your…

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and…