Events & Webinars

The registration desk is a design choice, not a rule. Free check-in from power cords and cables, and you can welcome attendees anywhere. Here are the key takeaways:

Key Takeaways

• A badge without a working QR code is just a name tag
• Preprinting hides costs: shipping, reprints, and no-show badges in the trash
• Wireless stands let you check attendees in anywhere, not just the lobby line

Integrations and Automation for Events

Everyone says events run on data, so why is so much of it still moved by hand? This session reframes how teams connect their tools and add automation and AI to run better events. Key takeaways:

Key Takeaways

• See why most teams still move event data by hand, and what it costs them
• Set up integrations in minutes, reuse them, and connect thousands of your tools
• Use automation and AI to translate bios, build profiles, and greet VIPs on arrival

Artificial intelligence (AI) is moving fast, and event teams feel the pressure to keep up. So where does it help most? The real gains come from applying it across the whole event lifecycle, not one tool. Here’s what stood out:

Key Takeaways

• AI agents can automate repetitive tasks, like reminder calls that reduce no-shows
• The payoff grows when tools connect across the lifecycle to personalize every step
• Start small: name an AI champion, run high-impact pilots, and use paid tools for safety

Event data can feel overwhelming, but you don’t need all of it. Focus on a few meaningful signals about what attendees actually want, and you can design more personal, relevant journeys. Here are the key takeaways:

Key Takeaways

• Ask attendees what they want before the event, not just in a closing survey
• Use first-party behavioral data to personalize marketing, matchmaking, and agendas
• Start small by blending two or three data sources instead of using everything at once

How do you turn first-time attendees into loyal ambassadors? Authentic engagement is sustained, emotional connection that makes people feel they truly belong. Here is how to build it before, during, and after your event:

Key Takeaways

• Build belonging with peer-to-peer touches like buddy systems and first-timer Sherpas
• Map the attendee journey before, during, and after, with joy as your emotional KPI
• Layer content: an emotive keynote, a small group session, then peer conversations

Are your sponsorship packages still selling logo placement? Today’s sponsors want measurable value and real access to your audience. Here’s how to reframe the conversation and build partnerships that renew. Your key takeaways:

Key Takeaways

• Sell measurable value and audience access, not logo placement or booth space
• Change the terminology to change the psychology: partners and investment
• Build tiered packages from sponsor feedback, and add zero-cost perks like introductions

Your badges and check-in desk are your event’s first impression. Small, low-cost design choices can turn a frictionless scan into a genuine welcome that sparks connection. Here’s what to keep in mind:

Key Takeaways

• Build community before the event so attendees arrive already knowing each other
• Make check-in human with greeters and activities, not just fast, quiet kiosks
• Add a “talk to me about” line and print names big enough to read across the room

Audience engagement has shifted since the pandemic, and “build it and they will come” no longer works. Today it must be designed for attendees, sponsors, speakers, and every generation across the event. Here is how to drive it:

Key Takeaways

• Design engagement into the app early with highlight reels, profiles, and points
• Give sponsors active roles introducing keynotes, not just open booths
• Turn the host city into your venue with a photo scavenger hunt

A mobile event app gives attendees one place to navigate, connect, and engage, while helping you work efficiently across your entire event lifecycle. Here are three key takeaways:

Key Takeaways

• Replace printed guides with one always-current hub, updated instantly with announcements
• Give attendees structured ways to find and connect with the right people
• Make sessions interactive and capture analytics across your full event lifecycle

Sponsors want more than a logo. They want brand visibility, qualified leads, and proof of value, and the right event technology delivers and measures all three so they renew.

Key Takeaways

• Make sponsor profiles the hub linking reps, sessions, and calls to action
• Drive booth traffic and quality leads with gamified passcode challenges
• aProve sponsor value with analytics on views, downloads, and ad clicks

Running an in-person event smoothly takes the right tools. How can on-site technology ease registration, check-in, badging, and lead capture? This session covers practical tech, plus creative AI, that removes friction for planners.

Key Takeaways

• Build fully branded registration sites with flexible forms, tickets, and payments
• Run check-in on any mobile device, with kiosk mode, search, and attendance tracking
• Design branded badges, capture qualified leads, and use AI to solve tricky data