The rumors you’ve been reading are true: your attendees are more protective of their schedules than ever. Maybe you’ve noticed a dip in event registrations. Or, maybe you’re seeing a shift to last-minute signups and walk-ins, which makes planning even more complicated. But don’t worry—it’s not just you! This is an industry-wide challenge that planners of all feathers are facing.
Regardless of the ‘why’, it’s never been harder to move your audience from awareness to consideration to actually purchasing a ticket for your event.
There are a lot of moving parts to keep on track: everything from your event marketing strategies to your ticketing and payment system to how you collect attendee data. Ensuring you have the right event registration process in place is crucial to driving excitement and sign-ups.
Looking for event registration ideas that create anticipation and encourage sign-ups? Keep reading to find out how to:
- Provide a personalized, intuitive registration experience
- Streamline the registration process and minimize friction
- Increase event registrations with event marketing and promotions
- Accommodate last-minute sign-ups with minimal fuss
- Use EventMobi’s Event Registration Platform to achieve your registration goals
We’ve also got a bonus tip that will save you time and money—learn how to leverage your registration platform for speaker management!
Hey, everyone, this is Anton, and I’m going to talk to you about Registration in 5 minutes. I’m super happy to give you an overview of how you can provide your attendees with the registration experience for a seamless event experience. EventMobi’s Event Registration platform is suitable for any event format and it makes it easy – makes it SUPER easy to design fully branded and mobile-ready event websites that promote your next event. Manage ticketing and payments, and is fully integrated with your Event App. The topics we are going to cover in the next 5 minutes are driving and tracking event registrations for different groups. It’s an easy to use form builder that simplifies attendee data collection. It easily manages payment solutions, processing, ticketing and obviously managing the session capacity and hotel blocks, automatically synchronizing your data to your Event App. And I would say let’s get started. If you have any questions, make sure to drop them the chat. We are super happy, super happy to cover that or answer on the site. So what you see now is the front end of your event website, in this case, the beautiful Edgestone Annual conference page. What you will see right away, it’s fully on brand. You can define your custom colors, your fonts, even. So in this case, you will give the most important event data to your attendees to make it interesting for them to join: sponsors, program, speakers. Just a number of things that you can share. For international events, we provide you with the option to offer various languages English and German just a number of options in between the others. What do you want your event website to be? It’s easy to understand giving you the highlights of the event and a super easy form to submit. So let’s just jump right into it. The first thing I would love to show you is how you set up the basics. All your events live within one place, so however many events you create, they all live in this place. You log in and they’re all are available for you and your colleagues. In the essentials is where you set up the basics of your event, event dates, registration periods, the name obviously the URL to make sure this is customized to your needs and you decide, is this a on set of virtual event? So both options can be used giving you different options in terms of the setup when it comes to the pricing plan, is this a free or a paid event as well? This has an implication on, for example, payment gateways. Your registration should flow. Last but not least, and we’ll get back to this one here connecting it to your event app in the next step. This is where you create your own brand experience off the platform. As you can see here, there’s a hero image super easy to upload your cover image that will give you the majority of brand details that you want your attendees to look at when you’ve created the basic setup. Let’s jump in to the registration form that’s super easy to use, with a drag and drop setup. So we are going to go for a couple of properties that we want to have used and mandatory to make it easy. Obviously, first, last name, we want that as mandatory. If there’s anything that you don’t see covered here in this list, you can always add custom fields and build a registration form that fits your needs. It works with form conditions, so you can build a logic, all that is included. Next step: we have successfully build a registration form. Let’s go for categories. These are your ticket types. You want to make sure that they are interesting for your attendees. You want to make sure that they offer a benefit. So go for an early bird discount. You can see here, for example, that’s built in here and leverages the option to save money for your attendees if they book early. As a planner, you want that covered payment gateways. You want to make sure that your event is bookable right on the spot. You can choose between a number of payment gateways that are pre set up for you. So could be, for example, credit card payment with Stripe, and for a European friends bank transfer would be an option that’s that you’re able to do here. And the other thing is you can leverage automatic invoice setup which is covered in the registration process. Last but not least, hotel bookings. You are going here for your option to book your hotel room block right on the spot. Different options can be a booking link as well to make sure all of your experience or event experience lifecycle steps are covered for your attendees. Last but not least, set up the connected for your event app here. We are going to help and cover you on this one to make sure that your attendee data flows right into your event app. And let’s have a look how this looks. Go to “Register”. I am going to go for the full conference ticket, leverage my coupon code “EventMobi” giving me a , oh wow, 50% discount for the next one! My name is Anton. Let’s make this one quick here, “Anton”, perfect . And I am going to accept the privacy policy. All this can be put into your registration flow. I don’t need a hotel. Next. This is my registration summary and boom, confirm checkouts. Now I’m registered. Get the ticket right to my mailbox. Here we go. Your beautiful registration in 5 minutes. Thank you very much.
EventMobi’s Director of Sales Anton von Verschuer explains how to create a seamless, personalized event registration experience.
6 Event Registration Ideas that Reduce Friction & Increase Signups
Creating engaging event experiences for your attendees starts the moment your potential attendees first hear about your event. You want to move them from awareness to thinking about registering, to purchasing their ticket as quickly as possible.
So, carefully consider how your pre-event engagement strategy, event technology, and event registration ideas all work together to drive more signups.
1. Personalize the Registration Experience
Your attendees don’t want to fill out long registration forms with fields that aren’t relevant. Any process that requires too much time and effort for your attendees will ultimately lead to a higher drop-off rate. Equally, event planners often struggle with restrictive form builders that prevent them from gathering the data they need.
You want to ensure different types of registrants only see the fields that are relevant to them. EventMobi’s Event Registration platform includes a user-friendly form builder that makes it easy to collect the right data from the right stakeholders.
You can customize what data you need to collect from your speakers, press, VIPs, and other attendee groups. Personalize the registration process with unlimited fields, drop-down menus, and multiple-choice questions.
Regardless of whether you are planning an in-person event, virtual event, or hybrid event, this is particularly handy if your event has several ticket types or if you want to use the early bird pricing model suggested below.
Bonus: The EventMobi Registration platform automatically syncs your data to your Event App, so attendees’ information can be automatically added to their in-app profiles.
Recommended Resource: 📺 Are you looking for easier, more cost-effective ways to build and manage your events? Watch 8 short videos to learn how to make the most of your resources and create a seamless experience for your attendees.
2. Empower Attendees to Purchase Tickets and Book Hotels in the Registration Flow
Typically, free registration platforms do not allow attendees to pay for their event tickets and book hotels within a single registration flow. This adds friction to the process, which can discourage attendees from completing their registration.
EventMobi has a number of payment gateways for managing ticket sales that are set up for you to use. For example, you can accept credit card payments with Stripe, and bank transfers in Europe. Alternatively, if you prefer to invoice, you can leverage the automatic invoicing feature.
You can also use your registration form to manage room blocks. Pre-select a list of recommended hotels and add them to your registration form. This allows attendees to complete all the necessary event logistics in one place, creating a seamless registration process.
3. Boost Event Registrations with a Persuasive Website & Pre-Event Marketing
On the top of every event planner’s mind is the question, “How do I get my target audience to register for my event?” The most important thing to consider is how to create compelling, informative event websites that you can use to promote your event via social media and email marketing.
Remember, your event website is more than just a tool to manage ticket sales—it should drive excitement! This is an opportunity to showcase your event’s unique branding, offer your audience all the reasons why they should attend, and make it easy for them to register immediately.
Many registration platforms are restrictive, with limited branding capabilities. This can negatively impact ticket sales as it is difficult to showcase what your event is about. It also makes it difficult to implement effective event registration strategies. It’s important to choose a registration platform that allows you to create a branded event website that closely reflects the look and feel of your event and/or organization, and guides potential attendees through the sign-up process.
EventMobi’s Event Registration Platform makes it easy to design fully branded, mobile-ready event registration pages that accurately represent your event. Best of all, if you’re already using EventMobi’s event management software, your registration website can automatically sync all of your speaker, session, and attendee data into the event management platform.
4. Incentivize Pre-Registration with Early Bird Promos
If you’re noticing a trend where a larger percentage of your audience is waiting until the last minute to commit to your event, it’s not just you. Attendees have firmer boundaries and have become more protective of their schedules in recent years.
With the rise in last-minute or onsite registrations come various logistical challenges for event planners. Although this trend is likely to stick around for the foreseeable future, organizers can motivate attendees to start booking earlier with some creative event registration ideas.
One of the simplest solutions is to offer a discounted rate for early bird registration. If someone books X weeks or months before the event, they get a notable discount. As the event day draws closer, you could increase the price to motivate more pre-registrations. Just remember to announce your rate increase schedule in advance to ensure your audience takes action before it’s too late.
As part of your pre-event marketing strategy, use EventMobi Registration to manage your email marketing, and consider how to use social media to reach a wider audience outside of your database.
5. Streamline Last-Minute Registrations with Live Badge Printing Onsite
While you can encourage pre-registration with some of the promotional ideas discussed above, there’s still a growing number of attendees who want the option to register last minute–or even wait until they’re at your venue to officially register.
For attendees who don’t want to commit ahead of time, you can still provide a smooth registration process with onsite badge printing (or digital badges, if you prefer). To help you do just that, EventMobi offers a series of badge printing solutions designed to fit any budget, event size, and to accommodate both early and late registration.
For example, EventMobi’s Live Badge Printing is a full-managed, white-glove service that includes onsite badge printing–and a fantastic first impression for attendees whether they’re an unexpected walk-in or bought their ticket months ago!
Bonus: Manage Speakers with Your Registration Platform
Your event has speakers, but you don’t want to or you can’t afford a proper speaker management system. Well, your registration can help you out and this is how. So most of the events that our customers do have some kind of speakers involved and you need to collect some information from speakers. I’m an event planner myself and I know how tedious this can be. However, with your registration you can hack it in a way that it actually makes it simpler. One thing to consider here is that speakers in a way, are actually attendees, but they have a few special requirements, such as: They don’t pay for the tickets and you need to know a bit more information about how are they going to speak, what hardware requirements do they have. And so on. And we’re going to look at getting all that information for you through the registration and making sure everything is neat and tidy. And one system. So the first thing I’m going to do is I’m going to bring up my Experience Manager for your registration and I’m going to create a new registration. I’m going to set it to be a paid event, and I’m going to make sure that we only ask for the ticket type in the second step. This is becoming important in the second. So let’s do that now. So you’ve seen I set the ticket to be the second step in the registration flow, and now let’s set up some ticket types, one ticket type for speakers, one ticket type for attendees and one ticket type for member attendees, just so it looks real and it feels real. Let’s do it. There we go. We have our three registration types or registrant types. Now we’re going to add fields that are specific to speakers to our registration float. And these fields are going to contain things like “How do you lecture?”, “Do you have a computer with you?”, “Please upload your bio”. All these things that you need to gather from your speakers. Let’s do it. All right. That was a bit fast. So let’s have a look at the fields that we defined. So first I created a new section called Speaker Information, and then I added a few select fields on what microphone they’re using. Are they do they want to stand? Do they want to sit? What device will they use to present? as well as a text field for their speaker bio and two file upload fields, one for their profile picture and one for their presentation. So let’s look at what it looks like and let’s go to our registration and preview the registration so I can see the contact information here. I’m just going to fill out the most used fields, so I’m just going to just going to put test@eventmobi.com here. I’m going to click next and here I can select what type of registrant I am. So what you can see is I have the speaker information here, everything I need to know about my speaker and they can select also the specific speaker registration type, which is free. Now this is already pretty cool, but there’s a problem with it because right now anybody can see the speaker information field and anybody can select the speaker registrant type. In reality, we only want people who are speakers and who you pre-approved as speakers to also register as such. And in order to do that, what we’re going to do is a little trick. We’re going to add a field that asks for a speaker password or a speaker code, and only if that filter sent it correctly can they register as speakers and can they see the field below. And the way we’re doing this is by setting conditions. So let’s go back to the back end and start setting that up. So I’m going to click on form conditions and the first thing it’s asking me is which fields should be always displayed by default? And so let’s deactivate all the speaker fields. The next thing we’re going to do is we’re going to add a condition for speakers. So we’re going to click on “Add condition”, and I’m going to call this “Speaker Rule”. And you see here is a field called conditions. And we’re going to get back to that in a second. And if this field is true, then the following actions happen. And so what are we going to set up here is we’re going to make all these fields visible here. And also we’re going to make sure that the category “Speaker registration” is visible to them. And now we’re going to hit save because we need one other thing. We need that field where they can enter that secret speaker. So I’m going to hit “Save” and create that field. Now that I created that text field, I’m going back to conditions, going into my speaker rule, and I’m going to say if the speaker code equals and then I can set my own speaker code here. So let’s use “Iamaspeaker” and let’s have a look at our registration again and see how it has changed. So I’m going to enter my email address here and I’m going to enter the speaker code “Iamaspeaker” here. And what you can see is once I entered it, all these other fields pop up, so now I can make all these selections and if I click next I will only see the speaker registration ticket type. So this is pretty cool. But there’s one thing that we forgot, and I’m going to show you what exactly we forgot, because now we defined that only speakers can see the speaker registration type. However, if I’m not a speaker, I cannot see any registration types. So we essentially need to create the inverse formula for the speaker code or the inverse condition for non speakers, and that’s very simple. We’re simply going to do the opposite of what we did earlier. So we’re going to call this “Non speakers” and we’re going to say if the speaker code is not equal “Iamaspeaker” and then we’re going to set the category and nonmember registration to show and the category member registration to show. And so now that we’ve done that, we can go back, restart our registration and let me just register without a speaker code. And you can see right now I can’t see the speaker registrant and type, but I can see the other two registrant types. So that way you can collect a lot of information from your speakers specific to your speakers. One thing I want you to bear in mind as well is you can make some of the fields mandatory like the speaker bio and the profile picture, but you can leave the presentation non-mandatory. So if you allow your registrants to change something in their registration, they can go back at a later point, make the changes and upload the presentations later. The other big advantages: if you’re using it with the EventMobi Event App, all the speakers are already going to be there. You can map them to the specific speaker fields through our integration and you can make sure that you have all the information about all the people attending your event in one spot. Obviously this doesn’t only work for speakers, but it could work for any other type like volunteers and maybe building crew and so on. The more information you have on your attendees, the easier it becomes to run your event. So think about not only using your registration for attendees, but everybody that interferes or that has to do with your event. I hope this was helpful.
EventMobi’s VP of Product Marketing Thorben Grosser demonstrates how you can use your registration platform for Speaker Management—no additional tools required!
You may not have the budget or resources for a speaker management system. But, did you know you can leverage your registration platform to take care of this process—without any additional tools?
Speakers are essentially attendees, but they have a few special requirements. They don’t need to pay for tickets, but you need to know details about how they will present and any technical or hardware requirements they might have.
With EventMobi’s Event Registration platform, you can set up different ticket types for all your attendee groups. For your speakers, you can give them a password to enter during registration that will grant them access to the speaker-only registration flow. This allows you to keep track of everything you need to know about your speakers, all in one place.
Try These Event Registration Ideas to Drive More Sign-Ups
Ensuring you have the right event registration strategies in place will ultimately mean more sign-ups. Offer an immersive, personalized registration experience with easy payment and hotel booking processes, and you’ll be sure to see a bump in registration numbers.
However, to succeed with these tactics, you need the right tools in your toolkit. EventMobi’s Event Registration platform is perfect for event planners who want to create a personalized, intuitive registration process while collecting all the necessary attendee data.
From the easy-to-use form builder that simplifies attendee and speaker data collection, to the effortless management of ticketing and payments, EventMobi’s Event Registration platform has everything you need to make your event a success. And these days, who doesn’t want to do more with less?
Ready to level up your next event’s registration experience 📈? Book your personalized demo of EventMobi today!