Event Registration Strategies to Increase Attendee Excitement and Sign-Ups
Creating an engaging event experience for your attendees starts right at the time of registration. So, ensuring you have the right event registration strategies in place is crucial to driving excitement and sign-ups. As an event planner, you’ll know this all too well. There are a lot of moving parts to keep on track—everything from marketing and promotion, ticketing and payments, to data collection. But, you can streamline these processes to provide your attendees with a registration experience that’s sure to boost sign-ups. Read on to learn:
- How to increase event registrations by creating a personalized and intuitive sign-up process
- How to use EventMobi’s Event Registration Platform to achieve your registration goals.
As a bonus, you’ll also discover how you can save time and money by leveraging your registration platform for speaker management!
EventMobi’s Director of Sales Anton von Verschuer explains how to create a seamless, personalized event registration experience.
Offer Attendees a Personalized Sign-Up Experience
Attendees don’t want to fill out long registration forms with fields that aren’t relevant to them. Any process that requires too much time and effort for your attendees will ultimately lead to a higher drop-off rate. Equally, event planners often struggle with restrictive form builders that prevent them from gathering the data they need.
EventMobi’s Event Registration platform includes a user-friendly form builder that makes it easy to collect the data you need from different event stakeholders.
Using form conditions, you can build a logic so that different types of registrants only see the fields that are relevant to them. The platform automatically syncs this data to your event app so attendees can easily log in and see their registration information already included in their profiles.
Personalize the registration process using unlimited fields, drop-down menus, and multiple-choice questions. Regardless of whether you are planning an in-person event, virtual event, or hybrid event, form conditions are particularly handy if your event has several ticket types, or if you want to use the early bird pricing model. Use this feature to customize what data you need to collect from your speakers, press, VIPs, and other attendee groups.
Recommended Resource: 📺 Are you looking for easier, more cost-effective ways to build and manage your events? Watch 8 short videos to learn how to make the most of your resources and create a seamless experience for your attendees.
Empower attendees to purchase tickets and book hotels in the registration flow
Typically, free registration platforms do not allow attendees to pay for their event tickets and book hotels all the same registration flow. This adds friction to the process, which can discourage attendees from completing their registration.
EventMobi has a number of payment gateways for managing ticket sales that are set up for you to use. For example, you can accept credit card payments with Stripe, and bank transfers in Europe. Alternatively, if you prefer to invoice, you can leverage the automatic invoicing feature.
You can also use your registration form to manage room blocks. Pre-select a list of recommended hotels and add them to your registration form. This allows attendees to complete all the necessary event logistics in one place, creating a seamless registration process.
Boost event registrations with content-rich event websites and a persuasive pre-event marketing plan
Top of every event planner’s mind is the question, ‘How do I get my target audience to register for my event?’ The most important thing to consider is how to create compelling, informative event websites that you can use to promote your event via social media and email marketing.
Your event website is more than just a tool to manage ticket sales—it should drive excitement! This is an opportunity to showcase your event’s unique branding, offer your audience all the reasons why they should attend, and make it easy for them to register immediately.
Many registration platforms are restrictive, with limited branding capabilities. This can have a negative impact on ticket sales as it is difficult to showcase what your event is really about. It also makes it difficult to implement effective event registration strategies. It’s important to choose a registration platform that allows you to create a branded event website that closely reflects the look and feel of your event and/or organization, and guides potential attendees through the sign-up process.
EventMobi’s Event Registration Platform makes it easy to design fully branded, mobile-ready event registration pages that accurately represent your event. Best of all, if you’re already using EventMobi’s event management software, your registration website can automatically sync all of your speaker, session, and attendee data into the event management platform.
As part of your pre-event marketing strategy, use EventMobi Registration to manage your email marketing, and consider how to use social media to reach a wider audience outside of your database.
Collect speaker information and manage speakers with your registration platform
EventMobi’s VP of Product Marketing Thorben Grosser demonstrates how you can use your registration platform for Speaker Management—no additional tools required!
You may not have the budget or resources for a speaker management system. But, did you know you can leverage your registration platform to take care of this process—without any additional tools?
Speakers are essentially attendees, but they have a few special requirements. They don’t need to pay for tickets, but you need to know how they will speak, and what hardware requirements they have.
With EventMobi’s Event Registration platform, you can set up different ticket types for all your attendee groups. For your speakers, you can give them a password to enter during registration that will grant them access to the speaker-only registration flow. This allows you to keep track of everything you need to know about your speakers, all in one place.
Conclusion
Ensuring you have the right event registration strategies in place will ultimately mean more sign-ups. Offer an immersive, personalized registration experience with easy payment and hotel booking processes, and you’ll be sure to increase registration numbers.
However, to succeed with these tactics, you need the right tools in your toolkit.
EventMobi’s Event Registration platform is perfect for event planners who want to create a personalized, intuitive registration process while collecting all the necessary attendee data. From the easy-to-use form builder that simplifies attendee and speaker data collection, to the effortless management of ticketing and payments, EventMobi’s Event Registration platform has everything you need to make your event a success. And these days, who doesn’t want to do more with less?
Ready to level up your next event’s registration experience 📈? Book your personalized demo of EventMobi today!