For a moment, imagine if you had the time and resources to start activating digital “hallway” conversations and catalyzing attendee networking before anyone even arrives onsite? Envision an event where lively Q&A sessions didn’t have to end abruptly just because the scheduled time was up. And think how impressed attendees would be if you could provide a private social network to ask influential keynote speakers follow-up questions and start building your event community. With Group Discussions–a new product from EventMobi–you’ll provide a fresh opportunity for your attendees to sift through the noise, discover the right contacts and find conversations that are most relevant to their interests; all leading to the ultimate event experience for your event.
Empowered with the right attendee networking tools, you can create better opportunities for your attendees to foster professional discussions and connections, as well as develop a social community that can last beyond the life of your conference.
Attendees can easily view channels and unread messages in Group Discussions.
Catalyze Session Conversations and Help Attendees Connect
EventMobi Group Discussions is an attendee networking and knowledge sharing tool that curates event discussions into channels, so attendees can discuss the topics or join the social conversations they care about most. Group Discussions can help you open doors to begin building an engaged community of attendees before the event begins and can even extend the event lifecycle. Used effectively, this private social network can become a hotbed of discussions during your event.
As a feature of EventMobi’s end-to-end Event App platform, event marketers, community managers and meeting planners already using EventMobi can get started using Group Discussions in minutes. There’s no need for a new app or a new login, simply contact our support team to enable this feature in your existing EventMobi App. Once enabled you can begin adding channels in just a few clicks.
Once enabled by Support, you can add Group Discussion channels on the EventMobi CMS in just a few clicks.
How Can I Use Group Discussions to Drive Networking at My Upcoming Event?
Here are a few ideas to help you visualize how you could use this feature to encourage attendee networking before, during, and after your next event:
Encourage Attendees to Trade Travel Tips and Arrange to Meet Up. For those travelling to the event solo, it can be especially valuable to have a pre-event networking opportunity to make connections with other attendees before they step off the plane. Attendees can investigate who else may be arriving early to arrange meetups, and even to help crowdsource answers to common travel or location questions.
For example, your attendees could check in with those who’ve already arrived to suss out important logistical details like: How is the weather in Colorado this week and should I pack winter boots or sandals? Or where the best place is to get a latte within a 5-minute radius of the hotel?
- Travel Tips
- Exploring the City
- Best Food Nearby
Watch as your attendees build a community, network and connect with each other.
Group Attendees with Common Interests. Group Discussions also offers a private social network for people to discover group conversations that they can segue into valuable one-on-one chats. And as conversations flow, your attendees can create a shortlist of who they want to follow-up with during the event and beyond. Connecting attendees who are in similar roles is a great way to get them sharing best practices. You can facilitate this by creating channels for the following attendee segments:
- Geographic Location
- Chapter Membership
- First Timers
- Job Specialization/Development/Growth Interests
Create Channels To Debate Thought-Provoking Sessions. During the event, attendees can use Group Discussions to participate in debates as a follow-up to thought-provoking sessions. You can make this happen by creating channels in advance for “hot” sessions or speakers, then sit back and watch the debate!
- Hot Topic Sessions
- Keynote or Influential Speakers
When you are deciding on how many and what type of groups to create, keep in mind engagement and participation is paramount to the success of these discussion groups. Creating a group for every session may not be as valuable, if only a handful of attendees engage in conversation.
Don’t Let Attendees Miss a Single Connection
Group Discussions can be used to warm up discussions between larger groups of attendees, which can then segue into one-on-one conversations. For those who really hit it off during Group Discussions (and are logged into the app with a unique profile) this tool allows attendees to click on new acquaintances’ profiles and message them directly to arrange in-person chats before, during and after your event.
The win for you is that any strong professional relationships and friendships built around your event and through your event app will elevate the value of your event in the eyes of attendees.
Try Group Discussion Today
Now that you know how easy it is to create Group Discussions in your Event App, why not brainstorm a few ideas on how you can try it out at your next event?
- Enable this feature in your current EventMobi Event App by contacting Support