We’re so appreciative for having been recognized with a Silver win for Contact Center of the Year in the 12th Annual Stevies Awards for Sales & Customer Service. At EventMobi, we take our clients’ success very seriously. Making sure we help our clients design an engaging event experience and achieve their event goals is a priority. So when EventMobi’s client, Meeting Expectations, doubled their attendee event app adoption rate from last year, it was an exciting moment for everyone. Here are the highlights of how they did it.
To read the full case study, download it here.
About Meeting Expectations
Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals.
2014 was the kickoff year for Meeting Expectations’ annual HR conference. Right off the bat, they knew it was crucial for them to incorporate an event app to help engage their audience.
Partnering with EventMobi, they were able to achieve a 43% adoption rate that kick-off year. This was definitely a win for the team, but being the high achievers that they are, they knew they could do even better the following year. The Meeting Expectations event team knew they had missed opportunities to promote the event app and better integrate it into the overall event experience in a meaningful way.
The Event Goal
For the 2nd year using the EventMobi app, Meeting Expectations’ goal was to surpass their event app adoption rate from the previous year and set a new record.
The team was very strategic about how they went about marketing and designing the overall event experience around the event app. Here’s how they did it.
Five Tactics to Increase Attendee Event App Adoption
1. Use a Short And Unique Event App Name
The Meeting Expectations team decided to give their event app a distinctive but simple name in order to make it easier for attendees to find it in the app store. In the end, searching for the exact event name, “Spotlight on HR”, in the app store was more likely to return the right results than searching for “Atlanta Human Resources Conference 2015.” Plus, it was much easier for attendees to remember!
2. Promote the Event App on the Event Website and Registration Page
The Meeting Expectations team understood that the event website was the first place their attendees went looking for information about the event, so they made sure that the app download link was featured prominently on the homepage. Take a look at what your registration page could look like using EventMobi’s platform.
3. Mention the Event App in the Paper Guide
The Meeting Expectations team decided to use a soft roll-out approach in releasing their event app. In addition to the app, they also provided printed shoe guides and used it as another way to promote their event app with a strong call-to-action and the short link.
4. Reinforce the Value of the Event App Through Event Design
The event app Meeting Expectations created for their annual HR conference wasn’t an afterthought. It played an important role in the overall onsite event experience. Throughout the event, the Meeting Expectations team sent several alerts through the event app about activities in the exhibitor hall. This made sure everyone knew what was going on and reinforced the importance of engaging with the event app to stay in the loop during the event.
Recommended Read: No one knows event design better than PCMA! Read about the best practices they used in designing their Convening Leaders Conference in Nashville.
5. Ensure Sufficient WiFi to Download the Event App & Use the Interactive Features Onsite
For Meeting Expectations, since they promoted their event app in marketing communications leading up to the event, many of their attendees had already downloaded it by the time they arrived onsite. This reduced the load on the venue’s internet bandwidth at the beginning of the event.
For more quick and easy tips on how to develop a killer marketing and promotional strategy to increase your event app adoption rate, read our guide.