Events are becoming an increasingly important element of the marketing mix. Well-designed marketing events effectively engage existing and prospective clients. Examples of marketing events include product launches, trade shows, showcases,…
What do event sponsors want, anyway? According to IEG’s recent report on What Sponsors Want and Where Dollars will Go in 2016, 46% of respondents ranked presence in digital/social/mobile media…
So you’re enthusiastic about introducing event technology for your next event. Whether you are an internal event planner or an independent meeting planner working on behalf of a client, it’s…
We’ve all felt it. The lingering adrenaline after an unforgettable event. As the meeting is coming to an end, we reflect on the new connections we’ve made, looking down at…
Associations events face a number of unique marketing challenges. Unlike profit-making enterprises, association event marketing efforts on prospective (and existing) clients, associations have a number of target markets including members,…
Your event is in 4 weeks. The date is set, your venue is booked and your keynote speakers are confirmed. Things seem to be rolling. Cue the *temporary* sigh of…
From drones and GoPro to augmented reality and 3D printers, no one could have predicted the unprecedented explosion in event technology. Given the pace of tech changes in the event…
For a moment, imagine if you had the time and resources to start activating digital “hallway” conversations and catalyzing attendee networking before anyone even arrives onsite? Envision an event where…
Helping attendees access conference information with ease is one of the most important goals for any event planner. As more events adopt mobile event apps over printed guides, visualizing and…
EventMobi Live Display is the newest addition to our product family, and our first venture into digital signage. We watched Twitter walls make a real impact on social media engagement…
Surveys have been a part of the post event wrap-up for decades evolving from cumbersome paper handouts to electronic submissions, streamlined by event apps and audience response systems. Planners have the…
An Event Kick-Off should be exciting and inspiring, not dull and boring. This is your chance to get everyone together in one room to bounce around ideas, get valuable feedback,…
Managing events is an incredibly intricate and stressful profession, ranking in the top 10 most stressful job lists. Clients’ high expectations, strict deadlines, and the attention to detail needed to…
For tech-enthusiasts like us, watching technology in action is a beautiful thing. Even more gratifying is seeing the many ways technology improves the face-to-face connections that happen every day at…
Twitter, Instagram and now social walls have exploded in popularity at a wide range of events, especially over the past couple years. This trendy tech takes digital signage and integrates…
Are you worried that you’re not delivering relevant content to your attendees? You’re not alone. Arranging speakers and choosing session topics 12 months in advance is one of the many…
Businesses are always seeking new ways to engage with audiences, employees, and prospective markets, and recently there has been a significant study of gaming as a way to accomplish this….
Something is “ephemeral” if it only lasts a very short time. As social beings, we love to connect with one another, and this era of digital media has seen an unprecedented…
If you’ve ever used a credit card to get reward points, a stamp card to get a free sandwich, or gone to a bar for happy hour, you’ve experienced event…
While selecting the right technology for your event is integral to designing the perfect event experience, launching it to your attendees is an often under-appreciated combination of art and science. In…