Virtual Event Design: How to Create a Custom Branded Online Event Experience

With the rise of online events, there has been a shift in priorities when it comes to event planning. Given that technology plays such a significant role, the search for the perfect in-person venue has been replaced with the task of finding the best virtual event platform. Some things, however, have not changed that much. At in-person events, the physical venue needs to be prepared before you welcome your guests. This includes renting and arranging furniture, taking care of lighting, decoration, setting up signage, amplifying visibility to your brand and your sponsors, and more. Virtual event design may work differently from on-site event design, but the visual elements are no less important. Read on to find out why being able to customize and brand your virtual event platform is a must, and discover the various design options you can leverage to deliver a top notch online event experience with EventMobi’s powerful Virtual Conference Platform.

Check out our New Home Page Designer

See the Virtual Event Space New User Interface

The benefits of a branded virtual event platform

Events are one of the most powerful tools for increasing brand awareness, as they offer unlimited opportunities for creating touchpoints between attendees and the brand.

At on-site events, the venue itself can be leveraged in a variety of ways to create brand visibility. This could include elements such as screens and projections, banners or roll-ups, down to details such as ensuring all of the chairs are your brand color.

In fact, branding plays a critical role in the attendee experience. When your guests first arrive, they should immediately feel that they have come to the right place and become immersed in their surroundings.

At virtual events, this is no different. Since your virtual event platform serves as the ‘venue’ for your online event, it is vital to consider what custom branding capabilities are available when searching for the right tech provider to work with. For your attendees to feel truly immersed in your event experience, a generic-looking platform with your event’s logo in the corner just won’t cut it. You’ll want to leverage your brand colors, fonts and imagery to create a unique look and feel for your event that will wow attendees the moment they first log on to your virtual event platform.

By branding your landing page, backgrounds and menus of the virtual platform and the contents of your livestream, you can easily create impactful brand exposure.

EventMobi’s Virtual Event Design for a Branded Online Experience

If you’ve never hosted an online event, or have only worked with a platform that offers limited branding options, you may be surprised to find out how impactful it is to create a branded experience. EventMobi’s Virtual Event Space offers you and your team full creative freedom to design the online event experience of your dreams. Here are some of our key features for virtual event design:

New Home Page Designer

Our new Home Page Designer lets you easily create branded designs for your Virtual Space

Your home page is the first thing attendees see after logging onto your Virtual Space via their computer or smartphone. This is your chance to make a truly great first impression, so let your imagination run wild! With our new Home Page Designer, you can create the virtual event design of your dreams:

  1. Edit the home page background by either selecting a color or uploading an image.
  2. Choose a widget type – this can be a banner or image that links to a Virtual Space section, or a dynamic widget showing the attendee’s personal agenda, the gamification leaderboard, a countdown to the event date etc.
  3. Adjust the look of your widget – depending on the widget type, you can upload a background image or select a background color, insert overlay text, link to a Virtual Space section, and more.
  4. Simply drag your widget to the desired position on the home page. You can also adjust the size by clicking and dragging the bottom right corner of the widget.
  5. You can switch between desktop and mobile view to ensure a great attendee experience on any device – which is especially important if you are running a hybrid event.
Simply drag and resize widgets to create a fully custom virtual event design

Short on time or resources? Browse our extensive library of pre-designed home screen widgets that come in various colors and are completely free to use!

If you’re an EventMobi customer, contact your Account Manager to enable the new Home Page Designer – it’s included for free in all our Virtual Event Space packages!

Customize Colors & Fonts across the Virtual Space

Our design studio comes with an easy to use color picker tool to brand your Virtual Space

While the home page is a key aspect of your virtual event design, attendees will spend the majority of the event watching live streams or using networking features. To make sure your brand is present wherever they navigate, you can design your Virtual Space menus and sections to match the color scheme of your event or organization. Simply adjust the background and text colors via our Design Studio tool or use the Advanced Designer feature to leverage CSS for custom fonts across the Virtual Space.

Menus & Sections

Great branding options within EventMobi's Virtual Space
Consider using an image as the left menu background for a cohesive and striking design

Every event is unique, which means different events may use different features of the Virtual Space. At EventMobi, you have full control over what items your attendees see on the home screen and menus. You can create your own sections, including pages and folders, and name each section as you wish. Apart from adjusting the menu background color, you can also choose to use an image as the menu background for an even more creative visual. 

Logos & Banner Ads

Sponsoring for Virtual Events
You can include sponsor logos and banners on the home screen and at the top of the left menu.

If you have sponsors at your online event, there are numerous ways to offer them brand visibility. Not only can you feature sponsors on your home screen, you also have the option of inserting clickable banner ads into the left-hand menu, which guarantees prime visibility. These banners can also be in a GIF format showing rotating sponsor logos and messages. Of course, your own event logo can be prominently placed on the home screen, left-hand menu and loading screen as well.

Live Stream Content

Your live stream or pre-recorded video content is the heart of your virtual event, so your brand should be front and center here. If you are connecting a video conferencing tool like Zoom to stream into the EventMobi Virtual Space, you can leverage custom branded backgrounds for your speakers. To insert logos, sponsor banners or lower thirds into your livestream content, check out our GoLive! production services – our team is ready to make your brand shine!

Custom Design Service

An example EventMobi Virtual Space with a cream background reading "Virtualtech Annual Conference" on top with round red widgets and a patterned left menu background
Our team can create a fully branded home screen design according to your wishes

If you’d like to push your virtual event design even further, but you don’t have a graphic designer on your team, you can add our custom design service to your Virtual Space package. Clients who purchase this option will be assigned a dedicated graphic designer to create a totally unique look for their Virtual Space. This service includes a briefing session and two rounds of reviews.

New and Improved Menus & User Interface

Our updated menu comes with a cleaner look for a better user experience

With the majority of attendees joining virtual events primarily from desktop computers, we’ve made some exciting updates to the platform to better accommodate their experience. Here’s a rundown of what’s new:

  • When logging onto the Virtual Space on desktop, the left menu is now hidden by default, creating a more immersive experience
  • The left menu closes automatically once a menu item has been selected
  • The right menu has been replaced by a drop down menu
  • The ‘back’ button has been removed on desktop, as this functionality is already covered by the browser’s ‘back’ button
  • On mobile, the left menu can now be closed by swiping
  • The ‘Event Feed’ button on the top menu, which provides an overview of alerts and messages, has been replaced by a bell icon and moved to the right-hand side of the top menu, making its purpose clearer
  • If you are subscribed to our GoLive! Production Services and the Attendee Chat Support service, this functionality can now be accessed via a question mark icon on the top right, where it is easier to find for attendees

Conclusion: Virtual Event Design can Improve the Attendee Experience

If you want your attendees to feel immersed and excited when logging onto your virtual event platform, you will need to design the digital space to match your event theme and brand. This means branding capabilities should not be an afterthought, but one of the top priorities on your list when choosing an event tech provider. If you don’t have someone with design skills on your team, it’s worth inquiring whether easy-to-use design tools or a custom design service are included in the package or available to purchase as an add-on.

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