Events are becoming an increasingly important element of the marketing mix. Well-designed marketing events effectively engage existing and prospective clients. Examples of marketing events include product launches, trade shows, showcases,…
What do event sponsors want, anyway? According to IEG’s recent report on What Sponsors Want and Where Dollars will Go in 2016, 46% of respondents ranked presence in digital/social/mobile media…
So you’re enthusiastic about introducing event technology for your next event. Whether you are an internal event planner or an independent meeting planner working on behalf of a client, it’s…
We’ve all felt it. The lingering adrenaline after an unforgettable event. As the meeting is coming to an end, we reflect on the new connections we’ve made, looking down at…
Associations events face a number of unique marketing challenges. Unlike profit-making enterprises, association event marketing efforts on prospective (and existing) clients, associations have a number of target markets including members,…
Your event is in 4 weeks. The date is set, your venue is booked and your keynote speakers are confirmed. Things seem to be rolling. Cue the *temporary* sigh of…
From drones and GoPro to augmented reality and 3D printers, no one could have predicted the unprecedented explosion in event technology. Given the pace of tech changes in the event…