March 22, 2017
Videos are powerful tools with far more impact than the printed word or images. It has become easier to produce high quality videos even on a shoestring budget. Yet, videos continue to be under-utilized by event industry professionals.
To create compelling videos:
- Mind map to generate as many great ideas as possible.
- Bounce them off clients and past participants.
- Storyboard the video in detail.
- Pay attention to lighting. It can make or break a video.
- Don’t scrimp on décor or backdrops. They add a touch of professionalism.
- Remember, eye-popping colors work best for grabbing attention.
Here are 6 ways for event planners to supercharge their event marketing through the strategic use of videos.
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February 23, 2017
Date: Tuesday, February 28th, 2017
Time: 2:00 – 2:45 PM
Watch the Recording Here!
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February 16, 2017
Diversity is relevant to the meeting and events industry for a number of reasons. Given the fact that society and event audiences are becoming increasingly diverse, ethnic, and gender diversity in the speaker lineup should be a given. It isn’t. When one looks at event brochures, keynote speakers, panelists, and breakout facilitators still tend to be overwhelmingly White and male. It’s a symptom of a larger issue.
Many associations are experiencing dwindling memberships and struggling to attract conference participants. As many emerging professionals are from visible minority groups, a strategic approach to promoting diversity is needed. For example, when speakers do not reflect the audience, this presents a number of challenges for marketing and connecting with potential participants:
- The event may be dismissed as irrelevant.
- The examples the speakers use may not resonate with the realities the audience faces.
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February 7, 2017
Live videos are thrilling to watch. And with the increasing popularity of Facebook LIVE, marketers and event organizers should take notice. Fifty-two percent of marketers worldwide name video as the type of content with the best ROI. For event organizers, live streaming through free mediums like Facebook Live can be an attendance-boosting strategy. Digitell reports than 30% of people who watch a live stream of an event will attend the same event the following year.
Beyond that, Facebook LIVE can be used to add a level of excitement and intrigue to webinars and other engagement activities. There’s a certain thrill you get when recording live. Whether you’re using Facebook, Periscope, or YouTube, seeing your live viewer count rise as you record is pretty exciting. But it’s not as simple as pointing and shooting your video. Since your broadcast is in real time, your audience can see and hear everything so it’s crucial that you’re prepared and know what you’re doing.
We recently did our first live webinar on Facebook which proved to be a great learning experience and a lot of fun. Here’s what we learned:
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January 23, 2017
Time and time again, it has been proven that incentive trips are among the most powerful motivators for sales teams. They are so effective that some organizations are beginning to set criteria so that employees in other departments can qualify to participate.
When designing incentive trips, it is important to remember that one size does not fit all. Each trip must be carefully planned and then customized based on the interests of the individuals who qualify. Read more »