Posted on by Sarah MacKinnon

Leveraging Association Events To Tap Into The $1.1 Trillion Higher Education and Training Market

According to a recent study, “The Association Role In The New Education Paradigm,” by Shelly Alcorn, CAE and Elizabeth Weaver Engel, MA, CAE, there is a huge disconnect between education and employment worldwide. There are workers and there are jobs, but there isn’t always a good fit between the two. Association events, consistently positioned as education outlets, can play a unique role in leveraging the tremendous opportunity that accompanies this complex challenge.

association events

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Posted on by Austin Schaefer

Not Ready To Rip Off The Band-Aid And Go Paperless? Try A Phased Event-App Adoption For Your Next Few Events

Let’s talk about some of the major reasons why your organization may not be running toward paperless, but maybe just sort of like walking towards it and window-shopping or just waiting for a reason to absolutely have to do it. There are lots of reasons why you may be hesitant to go paperless at events, despite the many benefits—it’s green, it’s efficient, and, in many cases, it can save you money. But what if first, you learned that most of your objections could be addressed and second, you could implement a plan to go paperless in baby steps?

Here are some common objections to adopting event technology and what you can do about them.

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Posted on by Anne Thornley-Brown

alertEvent Security: How Technology can Help Event Professionals Plan Smarter and Manage Risk

Just like 9/11 fifteen years ago, Nice was a game changer. Who could have predicted that a truck could be used as a lethal weapon?  The San Bernardino killings in 2015 were particularly disturbing as they took place at a corporate Christmas event.

Given the increasing vulnerability of event venues and events that involve large gatherings, it is only a matter of time before corporate event planners will have to grapple with issues of safety and security. How can corporate event organizers go about planning and managing event security?

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Posted on by Rebecca McDougall

logoSelecting an Event Technology Partner: How to Look Like a Hero in 4 Simple Steps

Every great superhero needs a side kick. Being an event planner is no easy feat. Meeting client deadlines, liaising with vendors and balancing the budget, position event planners as the modern day hero. However, throughout time no great hero has ever accomplished their goals alone: Batman had Robin, Tom Sawyer needed Huck Finn , and event planners have event technology partners.

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Posted on by Anne Thornley-Brown

Organizing a Pop-up Event: 4 Keys to Success

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America.

More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events. When they are well executed, pop-up events can create excitement and have a high impact in a short time period.

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