Posted on by Austin Schaefer

3 New Ways to Attract & Impress Sponsors for Your Annual Conference [WEBINAR]

Expert Webinar Series on Sponsorship

Date: Tuesday, February 28th, 2017
Time: 2:00 – 2:45 PM
Register Here

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Posted on by Anne Thornley-Brown

Diverse crowdDiversity in the Meeting and Events Industry: 7 Strategies to Eliminate Bias

Diversity is relevant to the meeting and events industry for a number of reasons. Given the fact that society and event audiences are becoming increasingly diverse, ethnic, and gender diversity in the speaker lineup should be a given. It isn’t. When one looks at event brochures, keynote speakers, panelists, and breakout facilitators still tend to be overwhelmingly White and male. It’s a symptom of a larger issue.

Many associations are experiencing dwindling memberships and struggling to attract conference participants. As many emerging professionals are from visible minority groups, a strategic approach to promoting diversity is needed. For example, when speakers do not reflect the audience, this presents a number of challenges for marketing and connecting with potential participants:

  • The event may be dismissed as irrelevant.
  • The examples the speakers use may not resonate with the realities the audience faces.

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Posted on by Tom Kacicki

facebook-live-min 23 Tips on Using Facebook LIVE for Event Marketing

Live videos are thrilling to watch. And with the increasing popularity of Facebook LIVE, marketers and event organizers should take notice. Fifty-two percent of marketers worldwide name video as the type of content with the best ROI. For event organizers, live streaming through free mediums like Facebook Live can be an attendance-boosting strategy. Digitell reports than 30% of people who watch a live stream of an event will attend the same event the following year.

Beyond that, Facebook LIVE can be used to add a level of excitement and intrigue to webinars and other engagement activities. There’s a certain thrill you get when recording live. Whether you’re using Facebook, Periscope, or YouTube, seeing your live viewer count rise as you record is pretty exciting. But it’s not as simple as pointing and shooting your video. Since your broadcast is in real time, your audience can see and hear everything so it’s crucial that you’re prepared and know what you’re doing.

We recently did our first live webinar on Facebook which proved to be a great learning experience and a lot of fun. Here’s what we learned:
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Posted on by Lori Smith

Sales Incentive Meeting - by the campfire13 Tips for Creating Incredible Incentive Trips Through Customization

Time and time again, it has been proven that incentive trips are among the most powerful motivators for sales teams. They are so effective that some organizations are beginning to set criteria so that employees in other departments can qualify to participate.

When designing incentive trips, it is important to remember that one size does not fit all. Each trip must be carefully planned and then customized based on the interests of the individuals who qualify. Read more »

Posted on by Christine Otsuka

Matt McConaughey7 Ideas to Steal from PCMA Convening Leaders 2017 in Austin

EventMobi was onsite in Austin, Texas, for the Professional Convention Management Association’s (PCMA) annual conference Convening Leaders January 8-11th, along with more than 4,000 event professionals.  

This annual conference is a mainstay for most industry professionals, earning a reputation for offering some of the best education, most interesting and inspiring keynote speakers, and heralded each year for the risks they take with their space and programming design.

Here, we’ve compiled a list of seven ideas so good you should borrow for your events, from PCMA Convening Leaders 2017 #ICYMI

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