January 23, 2017
Time and time again, it has been proven that incentive trips are among the most powerful motivators for sales teams. They are so effective that some organizations are beginning to set criteria so that employees in other departments can qualify to participate.
When designing incentive trips, it is important to remember that one size does not fit all. Each trip must be carefully planned and then customized based on the interests of the individuals who qualify. Read more »
January 18, 2017
EventMobi was onsite in Austin, Texas, for the Professional Convention Management Association’s (PCMA) annual conference Convening Leaders January 8-11th, along with more than 4,000 event professionals.
This annual conference is a mainstay for most industry professionals, earning a reputation for offering some of the best education, most interesting and inspiring keynote speakers, and heralded each year for the risks they take with their space and programming design.
Here, we’ve compiled a list of seven ideas so good you should borrow for your events, from PCMA Convening Leaders 2017 #ICYMI
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January 16, 2017
With more and more conference and event organizers competing to attract participants, it is important to use every strategy available to “get the word out”. Conference and event speakers are a largely untapped resource.
Many keynote speakers and breakout session facilitators have extensive and active networks both on and off-line. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees. Read more »
December 27, 2016
Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more to experience creation than delivering fun. To truly connect with an audience, the event has to plumb the depths of human emotion by addressing four key drives: acquiring, bonding, learning, and defending. It may require some new thinking about what attendees really need and how to give it to them. Read more »
December 20, 2016
One of the main reasons that participants give for attending conferences and trade shows is “for the networking.” When networking does not meet their expectations, chances are they will not be back next year. Associations face a similar challenge, members who are not satisfied with the quality of networking won’t renew their memberships.
Sometimes, event organizers assume that networking will happen automatically. Bring a group of individuals together and serve them hors d’oeuvres and beverages and you’ll end up with a reception or cocktail party, not a networking event. Effective networking events are strategic, structured, and focused. Read more »