One of the most important aspects of your attendees’ experience is engaging with your organization. Brand loyalty at your events if important whether your organization is a non-profit association or multinational corporation. Ensuring consistent and compelling event branding should always be one of your guiding stars when it comes to designing a top-notch event experience for your attendees to amplify your brand loyalty.
Consistently branding your event at every stage of the event lifecycle, all the way from pre- to post-event, is the key. It helps you build a meaningful relationship with your attendees that will ultimately keep them coming back to your events.
And as an added benefit, the positive interactions they have with your brand will empower attendees to share their experience within their own networks. Aim to create ambassadors to grow your brand further, and keep them coming back every year.
Here are a few tips on how to strengthen brand loyalty through your events:
1. Engage your clients as speakers
Go beyond just having your clients attend your event. Take it a step further in engaging and leveraging them as speakers. Not only are you helping turn your clients into opinion leaders, but attendees also benefit greatly by learning from their peers. Listening to how your brand helped other people solve their challenges and achieved success will likely convince other attendees to explore your products and/or services.
2. Deliver exclusive in-person brand experiences
One of the most impactful benefits to using in-person events as a marketing tool is the ability to provide truly unique experiences for attendees. From augmented reality to creating immersive and tactical sensorial experiences, there is so much potential to play upon your creativity and imagination. Make sure there is a clear connection to your event brand and the event experiences. Providing unique in-person experiences where attendees enjoy themselves will strengthen attendee brand loyalty for years to come.
3. Create better events using attendee feedback
Branded events are an incredible platform for getting your attendees involved at all stages of the event lifecycle. From pre-event to post-event, making attendees feel like they have a say and their voice makes a difference. This feeling of connection makes attendees much more likely to trust your brand.
Surveys, and gathering feedback during registration, is a great way to gain insights into the needs and wants of your attendees. Things like topics they want to hear about, speakers they’re interested in seeing, and even preferences for food & beverage can make a real impact on brand loyalty.
For ideas on how to amplify your event brand at each stage of the event lifecycle, don’t miss this webinar!