Badge Design Tips That Will Impress Attendees and Boost Event ROI
When attendees arrive at your event, the first place they’ll visit is the registration desk to check in and pick up their name badge. This offers an opportunity for you to create a memorable, branded attendee experience from the very beginning.
It may seem like a small decision, but your badge design is a vital piece of the successful event puzzle.
Here are a few tips you can use to create an event check-in and badging experience that will help attendees remember your event for all the right reasons.
Design a badge that showcases your brand
Attendees will have their badges on their person throughout the event, so it’s vital you create badges that are well-designed and unique.
When putting together your badge, think about both design and function. You want it to be easy for people to read each other’s names, while also highlighting your event branding.
With EventMobi’s badge design feature, you can design a stunning badge from a selection of templates or create something totally custom. It’s simple for anyone in your organization to use—no technical design skills are needed. Your organization’s logo, brand colors, or any other visual elements you’d like to add can be easily added to your badge design.
You can also create multiple different badges for different groups of attendees, and have these pre-printed or ready to be printed on demand when attendees arrive.
Simplify event check-in with smart technology
We have come a long way from the dark ages of the event check-in experience. There’s no need to use messy check-in sheets or clunky hardware. In fact, you don’t even need to set up a check-in kiosk at all, if you have the right technology in your corner.
The EventMobi check-in app allows you to use any mobile device, including tablets, to welcome attendees to your event. With just a few taps, you can sign guests in and provide them with their own custom badge.
Not only does this make for a seamless check-in experience for guests, but it also makes your life easier. You can scan their unique QR code from the attendee’s profile in your event app. No need to check them off one by one with a printed spreadsheet—the right check-in app can take care of all that for you.
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Use your badges to improve engagement throughout your event
Your event badge shouldn’t be something attendees put on and forget about. Instead, it should be a touchpoint—their key to important aspects of your event.
For example, you can print QR codes on every badge. Your badges can then be integrated into any gamification challenge you implement at your event. Give away prizes to the attendees who connect with the most sponsors, or, set up a “scanner scavenger hunt” at important places at your event, encouraging attendees to visit these areas and scan in their badges.
Track your attendees’ behavior through their badge usage
Collecting data during your conference is vital for measuring event success. You want to know which of your sessions and activities were most popular—and your conference badges can help you do just that.
When a new session is about to begin, be sure there are one or two members of your event staff are on hand to welcome guests. All they’ll need is a mobile phone and the event check-in app, and they can quickly scan every attendee’s QR code on their badge.
You can then accurately keep track of how many people actually attended the session—data you can use to determine which activities you want to feature at your next event, and which ones need to be improved or replaced to garner better attendance. At educational events, tracking attendance is critical for awarding CE credits, so putting their QR code on the badge for scanning will make this a quick and error-free process.
Boost the value of your event with lead capture technology
The exhibitors and sponsors are the backbones of your event. You need their support to pull off a smooth, well-attended event.
In exchange, your exhibitors and sponsors want to leverage your event to bring new in new business. If you want to attract the best sponsors and exhibitors possible, make it easy for them to capture and qualify leads.
The EventMobi event management system equips sponsors with lead capture technology—and it’s all tied back to attendee badges. Exhibitors no longer have to collect business cards or fill out a form by hand.
Instead, they can simply use their own mobile devices or tablets to scan those handy QR codes on every attendee’s badge. They’ll then be able to qualify those leads on the spot and securely upload them to their own CRM.
When exhibitors and sponsors see just how easy it is to get the most out of your event, you can bet they’ll be willing to help fund your next conference or tradeshow.
Leave a good impression on your attendees and sponsors alike. Design a beautiful, functional badge they’ll want to keep even after your event is over!
Recommended Resource: 📺 Are you looking for cost-effective, easier ways to build and manage your events? Watch 8 short videos to learn how to deliver events in any format that engage attendees and offer sponsors more value—no matter your team size or budget!