Badge Design Tips That Will Impress Attendees and Boost Event ROI

When attendees start arriving and using your event check-in app, what impression will they get? 

Will there be a long line, made even longer by clunky technology? 

Will they receive a plain badge that they forget about the moment they get past the gates? 

Or…

Will your badge design catch their eye right from the start, cementing your branding in their mind? 

Will they be able to use their badge to deepen engagement throughout the event, while boosting ROI for you as well as your sponsors and exhibitors? 

It may seem like a small decision, but badge design is a vital piece of the successful event puzzle. 

Here are a few tips you can use to make your event check-in and badge design something everyone at your event will enjoy. 

A woman with glasses looking at a computer screen while grinning

Simplify event check-in with smart technology 

We have come a long way from the dark ages of the event check-in experience. There’s no need to use messy check-in sheets or clunky technology. In fact, you don’t even need to set up a check-in kiosk at all, if you have the right technology in your corner. 

The EventMobi check-in app allows you to use any mobile device, including tablets, to welcome attendees to your event. With just a few short taps, you can sign guests in and provide them with their own custom badge. 

Not only does this make for a seamless check-in experience for guests, it also makes your life easier! As guests are checked in, you’ll store their details in the same event app you use to manage the entire event. No need to spend hours transferring sign-in data to your CRM—the right event check-in app can take care of all that for you. 

Recommended Read: Event Check-In App: How to Elevate Your Guest Arrival Experience

Design a badge that showcases your brand 

Attendees will have their badges on their person throughout the event, so it’s vital you create badges that are well-designed and memorable. 

When putting together your badge, think about both style and function. You want it to be easy for people to read each other’s names, while also highlighting your event branding. 

With EventMobi’s badge design app, you can design a stunning badge in your event app—the same one you use to check in guests, oversee the schedule of events, and collect attendee info during and after the event. 

If you have a designer on your team, you can grant them access to the badge designer. But our app features templates that make it so easy to put together a unique custom design, it should be simple for anyone in your organization to put it all together. 

You can also create multiple different badges for different groups of attendees, and have these pre-printed or ready to be printed on the spot when attendees arrive. 

Use your badges to improve engagement throughout your event 

Your event badge shouldn’t be something attendees only once or twice. Instead, it should be a touchpoint—their key to many of the most important aspects of your event. 

For example, with EventMobi you can print QR codes on every badge. Attendees can then use easily scan these codes to connect with each other as well as the sponsors, speakers, and exhibitors at your event. 

Your badges can also be used in any gamification you implement at your event. For example, you can give away prizes to the attendees who make the most connections using their QR code, or set up a “scanner scavenger hunt” at important places at your event, encouraging attendees to visit these areas and scan in their badges. 

Track your attendees’ behavior through their badge usage 

Collecting data during your conference is vital if you plan to host more events in the future. You want to know which of your sessions and activities were most popular and highly attended—and the badges you hand out at your event can help you do just that. 

When a new session is about to begin, be sure there are one or two members of your event staff on hand to welcome guests. All they’ll need is a phone or tablet, and they can quickly scan every attendee’s QR code on their badge. 

The event management system will then keep track of how many people actually attended the event—data you can use to determine which activities you want to feature at your next event, and which ones need to be improved or replaced to garner better attendance. 

Boost the value of your event with lead capture technology

The exhibitors and sponsors are the backbones of your event. You need their support to pull off a smooth, well-attended event. 

In exchange, your exhibitors and sponsors want to leverage your event to bring new in new business. If you want to attract the best sponsors and exhibitors possible, make it easy for them to capture and qualify leads. 

The EventMobi app equips sponsors with lead capture technology—and it’s all tied back to attendee badges. Exhibitors no longer have to collect business cards or ask attendees to fill out a form by hand. 

Instead, they can simply use their own mobile devices or tablets to scan those handy QR codes on every attendee’s badge. They’ll then be able to qualify those leads on the spot and securely upload them to their own CRM. 

When exhibitors and sponsors see just how easy it is to get the most out of your event, you can bet they’ll be willing to help fund your next conference or tradeshow. 

Leave a good impression with your attendees and sponsors alike. Design a beautiful badge that makes the whole experience better for everyone involved. 

A phone screen that shows an event’s home page, a laptop screen that displays an event’s session page and chat, and a product tour CTA.