EventMobi to Showcase the First Mobile Gaming Layer for Events at IMEX

FOR IMMEDIATE RELEASE – Toronto, ON (October 6, 2011)

Conferences, trade shows, and expositions just became a lot more interesting.

EventMobi is showcasing the industry’s first Mobile Gaming & Engagement Layer for conferences and trade shows at this year’s Exhibition for Incentive Travel, Meetings & Events (IMEX) in Las Vegas from October 11-13, 2011.

“Attendee experience is always the most important factor for an event planner” says EventMobi CEO, Bob Vaez. “With this new product line, we have integrated simple yet incredibly effective gaming concepts using points & rewards, to better engage attendees and make sure they have a fun experience.”

The mobile gaming platform integrates with EventMobi’s best-selling mobile event platform. It can alternatively be purchased as a stand-alone product to function with any other mobile app or website for the travel, meetings or association market.

“We already had this incredibly useful app that was making events easier to navigate,” Vaez explains. “With the addition of the gaming layer, the app is more engaging – and it’s also a lot more fun.”

EventMobi event apps and the pilot version of the gaming layer have recently been used by some of the most well known brands and largest conferences. Clients such as Disney and Crocs as well as major association & medical conferences have benefited from the gaming layer by improving networking, controlling foot traffic to sponsors and engaging attendees with challenges and check-ins.

“It is crucial for attendees to make the most out of the event, be it in educational sessions, walking on the show floor or networking with other attendees and sponsors. However, the gaming layer is also an incredibly valuable option for event organizers and sponsors as a way to generate leads and increase sponsorship revenue,” says Vaez.

To make this launch even more exciting, IMEX attendees can visit www.EventMobi.com/imex11 for a chance to win an iPhone 4s or talk to the EventMobi team at IMEX booth #2641 to find out how to better engage attendees with EventMobi platform.

To Get Started Scan the QR CODE below: (You can download a free QR-Reader for your smartphone by visiting scanlife.com on your phone)

About EventMobi:
EventMobi is an interactive mobile event app and engagement platform for conferences and trade shows. It includes a complete suite of features such as agenda builder, live audience response, exhibitor listing, attendee profiles, maps and event games. Comprehensive and affordable for small and large events, EventMobi makes mobile event apps simple for organizers to create and manage.

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