We’ve all had that feeling. You’re working on a big project or piece of content, and you double, even triple check your work before hitting send -> submit -> share. Reviewing your content and ensuring it’s ready to share with your audience is definitely a best practice and something that you should always exercise before you launch your event app to your attendees. But sometimes you need a second pair of eyes, or someone to take on the role altogether when you have a hundred other tasks filling your time.
As our clients’ events approach, we take the time to review each event app with great care. We take great care in helping clients plan and execute their events, including suggesting tips and tricks that’ll help shape the attendee experience and opinion of the event app prior to launch.
Here are some of the things that we check for and why.
5 Checkpoints Before You Launch Your Event App
1. Event Time Zone
This one might sound overly simple, but depending on what event technology you’re using, it’s important to do a quick double check. Usually upon initial setup, you’ll indicate the time zone of the event. This will impact the timing of things like pre-scheduled alerts, auto-advancing agendas and other time-sensitive features.
What sometimes happens is that the time zone is left as the default selection. If this doesn’t get caught before the event, you may experience unexpected issues so it’s always best to double check this before launching.
2. Links and Widgets
It’s also a best practice to download your app and go through the entire application experience to ensure that any links or widgets from your home screen are linking to the proper content. Sometimes you may add in placeholders or sample content when you’re first starting to build out your app so going through the entire app will help you catch anything you might have missed. Click each link and ensure that it’s going to the area of the app or external website that you’d like. This will save you from having to make any last minute changes onsite.
3. Content Loaded (But Save Some Surprises)
When you launch your app, you’ll want attendees to see the immediate value. We recommend adding in value-rich content like your agenda, speaker profiles, and any welcome documents prior to launch so that when attendees access the app they’ll see its value and be more inclined to use it throughout the entire event. With that being said, it’s always a great idea to keep a few tricks in your back pocket. Slowly releasing content through the app as the event approaches is a way to keep your attendees engaged and returning for updates.
4. Update Branding
Make sure that you’ve updated all of the default branding. It’s simple to do through our App Design Studio and can really make the app feel like an integral part of the event experience. Switch the colors to match the event brand, add images to the home screen, or create a widget design that is sure to impress. It’s likely that your attendees have used apps at other events, so you’ll want to make sure that yours aligns with the look and feel of your event for the best attendee experience.
5. Plan Dynamic Content
When planning your app release, you might be thinking of this as a single event where attendees will be viewing your content within a set time frame. However, we recommend creating a dynamic strategy for updating your content. Many apps will allow you to update your content and push through a live update to attendees in seconds, so consider switching your event content or app layout during the event to give attendees the right content at the right time.
For example, pre-event attendees may want to see venue information, the agenda, and attendee profiles. Whereas during the event, their focus may shift to polling, the activity feed, and other interactive features.
These are just a few tips to keep in mind when reviewing the process to launch your event app. With that being said, feel free to reach out to our Support Team for additional tips or further explanation. We’re happy to go through this process with you and ensure that your attendees are in for a value-rich, content ready experience!
Ready to launch your event app, but need a second set of eyes? Speak to an event specialist today!