In Person Events: How to Plan for Success in 2023

Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them options, and in person events are full of creative engagement opportunities.

But how do you decide which format is best for your event? And if you want to go the in person route, what are the best ways to run it safely and successfully?

Here, we’ll explore some of the pros and cons of each format, which types of events are best to hold in person, and 10 tips for running an in person event to remember!

Why In Person Events Matter

The ideal live event is one that serves your attendees, exhibitors, and sponsors—while also bringing in revenue and attention to your organization. 

Why does holding that event in person matter so much? It comes down to feeling present!

Attendees want to network, learn, and connect with new people around a shared interest. Exhibitors and sponsors want to get in front of a live, targeted audience. You want to blast through your event goals.

Here are the three biggest benefits of in person events!

Audience engagement

In person events offer unique audience engagement opportunities, including:

  • Interactive presentations
  • Live product demos and demonstrations
  • Q&As with special guests
  • Networking sessions
  • Experiential activations

Give your attendees plenty of opportunities to try something new—curiosity is a great motivator for engagement!

Networking opportunities

Networking and making new connections are two of the biggest reasons why people choose to attend conferences. While hallway conversations are the origin of many relationships, event organizers also have the opportunity to create focused networking opportunities in person.

These networking techniques could include:

  • Power networking circles
  • Speed networking
  • Practice with elevator pitches.

An in person meeting gives faces and voices to the names attendees would otherwise see over a screen, and helps conversation feel more organic.

Connecting with clients and leads

Many client relationships exist primarily over email, phone, or video call. That’s why in person events are better for bringing those relationships out from behind the screen and enabling you to deepen the relationship.

It also means your exhibitors can have live conversations with leads—and follow up, if you have the right event lead retrieval process in place.

What is the Difference Between In Person and Virtual Events?

These days, the first question we ask when planning an event is: virtual, in person, or hybrid?

We’re finally back to in person events—but depending on your needs, there are pros and cons to each structure!

In Person

Many people think that networking opportunities and interaction just feel better in person—in fact, that’s why 92% of event planners prefer live events.

Here are the pros and cons to consider:


  • Easier to keep your audience engaged
  • Relief from screen fatigue
  • Hands-on activations
  • Exciting event atmosphere
  • Post-event get togethers
  • Showing off physical products
  • Live lead capture


  • More expensive
  • Limited to geographic location of attendees
  • Limited to speakers in region
  • Attendees need to take significant time out of their day to attend
  • More work to organize
  • More safety concerns, liabilities, and insurance
  • Environmental impact of travel


If your event primarily contains lectures, sessions, or workshops, going virtual is a great option. You can save money while bringing in attendees (and special guests!) from all over the world.


  • Attendees from across the country or world (that’s a lot of registration revenue!)
  • Deep niche networking opportunities
  • Cheaper to run
  • Easier to attend in the middle of a day or for a portion of the event
  • Live session engagement data
  • Sponsor page data
  • Immediate access to documents like slide decks or promo packs


  • Harder to keep audience engaged
  • Harder to generate atmosphere
  • Different generations = different online language 😉
  • Danger of multitasking
  • Fighting screen fatigue
  • Tech difficulties are higher-stakes
  • Harder to rally exhibitor engagement


According to a survey done by Influencer Marketing Hub, 57% of participants would prefer to attend a hybrid event in person, and 33% preferred to attend virtually. Having a hybrid event strategy is what’ll satisfy both of these audiences.

Going hybrid works best if your primary programming works equally well in virtual and in person spaces. From there, you can add specialized experiences to each stream (an in person activation and an online-only game, for example!) to make a true hybrid experience.


  • Multiple options for attendees
  • Can reach an audience locally and from afar
  • Many accessibility options
  • Mixed revenue opportunities, best of both worlds


  • Often more complex to organize
  • More expensive tech considerations
  • Can feel like two separate events
  • One group might be privileged

Are In Person Events Better than Virtual Events?

We hate to say it—but it really depends on the event!

For example, a live event would be much better for hands-on activations and local networking opportunities. But if you wanted to bring in a guest lecturer from abroad for a 5 week workshop series, going virtual would save you time and money.

The right event format is ultimately the one that gives your event the most opportunity to meet its KPIs and inspire your audience.

8 Different Types of In Person Events

Some events do especially well (or are only possible!) when they’re held in person.

Here are 8 different examples:

  • Conferences typically bring together a minimum of a hundred people to explore a topic or theme over the course of a few days. A huge benefit to holding them in person is the sense of community they bring to a physical space!
  • Trade shows are primarily home to product demos. While it’s possible to share a recorded video, in person demos make more room for questions and live engagement. Plus, large vendors’ halls are designed to generate sales leads and networking opportunities.
  • Company parties bring together your team to celebrate their successes. If you’ve been working remotely, this is a great opportunity to connect on a personal level.
  • Festivals like Coachella often do best in person because of how they utilize space. How stages, installation art, and food areas are set up are an essential part of the experience.
  • Galas are all about adding elegance to a social event. Renting a beautiful hall and budgeting for high quality catering can’t really be replicated virtually.
  • Product launches are your chance to shine the spotlight on something new you’ve created. When your audience gathers in person at a live event, they can ask questions, try the product out, and be inspired by the energy of the room.
  • Training seminars can sometimes be held virtually, depending on what the training is. However, running an in person training makes it easier to incorporate different learning styles for your trainees.
  • Networking events can be held quite successfully in virtual spaces, but 68% of individuals prefer in person networking events. Virtual events can be a great way of breaking down barriers around accessibility & ableism, but running in person and virtual events together maximizes your success.

Recommended Read:  📖 Ready to create an engaging event that attendees will remember for years to come? Our Experience Design Guide helps you meet your event goals, integrate event tech into your event planning process, and bring the fun to your attendee experience!

10 Tips for Planning Fun (and Safe!) Live Events in Person

So you’re ready to plan an event, and you know you’re holding it in person. But where do you begin?

Here are 10 things to keep in mind when planning live events to make them fun and safe for your attendees:

Set clear goals

What’s your goal? Before diving into in person event ideas, slow down and ask yourself the following.

Are you trying to:

  • Build a community
  • Engage your members
  • Bring in non dues revenue
  • Increase brand awareness
  • Raise awareness for a cause
  • Run a certain number of educational sessions
  • Drive leads for exhibitors and sponsors
  • Drive a certain number of networking connections
  • Reward members of your community

Before you kick off your planning, review the SMART Goals you’ve set up with your team. No one can do it all, and a focused goal will be much easier to achieve.


While switching to virtual was stressful for a lot of planners, no one can deny that it went easier on the budget.

In person events come with extra costs for things like:

  • Venue
  • Catering
  • Security
  • A/V equipment
  • Special guest accommodations

If it happens to be your first time setting up an event in person, it’s worth it to connect with other organizers and see what their budgets look like. And if you’ve been in the industry for a long time, it’s worth it to explore how the latest event tech can impact where you spend—and how you drive event ROI.

Secure sponsors

Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite.

Sponsors can offer all sorts of support, including:

  • Financial sponsorships
  • In-kind sponsorships
  • Accessibility sponsorships
  • Media sponsorships
  • Activation sponsorships

If you’re looking for tips on building more profitable sponsorship opportunities, check out these 9 Ways to Increase Event Sponsorship Revenue.

Choose the best venue

The most obvious venue considerations are the location, capacity, and cost of the space, but there are some other elements that might influence your choice.

Check if your prospective venue has:

  • On-site staff for set up and clean up support
  • Catering included
  • Chairs and tables
  • Overnight security for a multi-day experience
  • A spacious vendor’s hall
  • Wifi and power outlets
  • Parking & transit accessibility
  • Accessibility requirements met
  • Safety measures
  • Insurance

When you’re scoping out a place, it can be helpful to create a “need to have” and “nice to have” list. And if you find your venue was perfect, lock in those dates early to book it for next year!

Simplify registration

Keep things simple with event registration strategies like:

  • Linking to an FAQ on your website
  • Making a simple (and personalized!) registration experience
  • Including ticket booking and hotel suggestions in the registration process
  • Having simple and secure payment processing
  • Working with an in person event app that’ll streamline their event experience

Your event starts with registration—a smooth process is the first step in building trust with attendees. 

Communicate with attendees pre-event

Before your event, be sure to send your attendees information including:

  • Agenda or schedule
  • Where and how to check in
  • Venue layout and seating plans
  • On-site precautions like masking
  • Code of conduct

Sending this information via email, or including it in your in person event app, gives attendees their own personal FAQ. Plus, if anyone’s just starting to get comfortable with attending in person, this can help set expectations and ease anxiety.

Determine your safety measures

Since COVID-19 began, in person events have transformed in many ways—and many safety precautions are here to stay!

Determine if you’ll include:

  • Pre-event COVID screening
  • On-site health tests
  • Mask requirements
  • Wristbands (green for handshakes, yellow for elbow bumps, red for distance)
  • Social distancing
  • An outdoor component
  • Extra ventilation measures
  • Vaccine requirements

Hiring an accessibility advisor is a great way to get extra insight on helping your immunocompromised guests feel safe.

Use lead capture tools

Gone are the days of business card exchange and sign-up forms! These days, there’s plenty of solutions that can capture leads for you.

  • Registration forms
  • Lead capture apps for exhibitor booths
  • QR code scanning on badges
  • Microscanners
  • Onsite interactive kiosks
  • Surveys and attendee feedback forms

Bringing in new customers is also how many exhibitors calculate their ROI. Incorporating a streamlined lead retrieval process into your exhibitor or sponsor package can add a huge amount of value.

Engage your audience

Once you’ve got an audience onsite, all that’s left is to create memorable engagement opportunities.

Try incorporating things like:

  • Creative icebreakers
  • Gamification challenges and leaderboards
  • Experiential activations for hands-on engagement
  • High-profile guest speakers
  • Photobooths (and encouragement to post the photos on social media!)
  • Afterparties

Did you know that 79% of millennials think fun at work is important? If you’re running a conference or training, finding ways to make learning exciting will have a real impact on your attendee experience.

Gather post-event feedback

Following up with attendees, exhibitors, and sponsors is how you gather real data on the success of your in person event. Sending out surveys via email, or including satisfaction polls in your app are a couple of quick ways to learn how your event was received.

How Event Apps Can Power Up Your Next In Person Event!

Here at EventMobi, we’ve helped event organizers plan and execute 30,000+ events over 13+ years. We build our platform with event planners in mind, focusing on ROI, attendee engagement, and ease of use—because planning is stressful enough!

For example, our Mobile Event Apps come with:

  • Maps and floorplans for attendees
  • Interactive features like gamification tools and an activity feed
  • Sponsor features like banner ads and 1:1 appointment booking with attendees
  • Lead capture tech for sponsors and exhibitors
  • Special exhibitor dashboards
  • Compatibility for Android and iOS (plus availability in the app store!)

And we’re more than just an app—EventMobi also offers on site features, including:

Curious about how you could use these features for your next in person event? Chat with our team to see what EventMobi has to offer.

Holding In Person Events to Remember

No matter what industry you’re in, in person events are one of the best opportunities for connection. With the right tools and creative planning, your attendees are sure to feel the value of your event—and sign up fast when it comes around next year!