Posted on by Tom Kacicki

3 Tips on Using Facebook LIVE for Event Marketing

Live videos are thrilling to watch. And with the increasing popularity of Facebook LIVE, marketers and event organizers should take notice. Fifty-two percent of marketers worldwide name video as the type of content with the best ROI. For event organizers, live streaming through free mediums like Facebook Live can be an attendance-boosting strategy. Digitell reports than 30% of people who watch a live stream of an event will attend the same event the following year.

Beyond that, Facebook LIVE can be used to add a level of excitement and intrigue to webinars and other engagement activities. There’s a certain thrill you get when recording live. Whether you’re using Facebook, Periscope, or YouTube, seeing your live viewer count rise as you record is pretty exciting. But it’s not as simple as pointing and shooting your video. Since your broadcast is in real time, your audience can see and hear everything so it’s crucial that you’re prepared and know what you’re doing.

We recently did our first live webinar on Facebook which proved to be a great learning experience and a lot of fun. Here’s what we learned:
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Posted on by EventMobi Team

Sales Incentive Meeting - by the campfire13 Tips for Creating Incredible Incentive Trips Through Customization

Time and time again, it has been proven that incentive trips are among the most powerful motivators for sales teams. They are so effective that some organizations are beginning to set criteria so that employees in other departments can qualify to participate.

When designing incentive trips, it is important to remember that one size does not fit all. Each trip must be carefully planned and then customized based on the interests of the individuals who qualify. Read more »

Posted on by Christine Otsuka

7 Ideas to Steal from PCMA Convening Leaders 2017 in Austin

EventMobi was onsite in Austin, Texas, for the Professional Convention Management Association’s (PCMA) annual conference Convening Leaders January 8-11th, along with more than 4,000 event professionals.  

This annual conference is a mainstay for most industry professionals, earning a reputation for offering some of the best education, most interesting and inspiring keynote speakers, and heralded each year for the risks they take with their space and programming design.

Here, we’ve compiled a list of seven ideas so good you should borrow for your events, from PCMA Convening Leaders 2017 #ICYMI

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Posted on by elisetaylor

Microphone Image7 Tips for Leveraging Your Speakers as Event Advocates

With more and more conference and event organizers competing to attract participants, it is important to use every strategy available to “get the word out”. Conference and event speakers are a largely untapped resource.

Many keynote speakers and breakout session facilitators have extensive and active networks both on and off-line. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees. Read more »

Posted on by Christine Otsuka

Designing Events That Activate Emotion

Much has been written about experiential events, those that strive to bond attendees with the corporate brand or event organization by immersing them in fun, engaging experiences. But, there is more to experience creation than delivering fun. To truly connect with an audience, the event has to plumb the depths of human emotion by addressing four key drives: acquiring, bonding, learning, and defending. It may require some new thinking about what attendees really need and how to give it to them. Read more »

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