Posted on by Christine Otsuka

Here's a cheat sheet to help you choose which event technology to use at your next hybrid or virtual event.What You Need to Know About Hosting a Virtual Meeting or Hybrid Event

In the corporate sector, organizations are exploring virtual meetings and hybrid events to:

  • address issues involving remote locations on a “just-in-time” basis
  • reduce the time employees spend off the job for meetings
  • trim travel expenses
  • find alternatives in view of currency exchange differentials between some destinations

Associations use hybrid conferences as a strategy to provide a wider audience with access to content and spark interest in future live conferences. 

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Posted on by Austin Schaefer

How Not To Fake Your New Member Onboarding Process

There is a right way and a wrong way to onboard new members to an association. It’s important to know which way to go since, you know, you never get a second chance to make a good first impression.

But even when new members can’t get their credit card numbers into the online membership signup form fast enough, it’s up to you to welcome them into the association in a manner that says, “we are so glad you’re here.”

Let’s break the new member onboarding process down into smaller pieces:

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Posted on by elisetaylor

How Do You Know If Your Corporate Incentive Travel Program Is Working?


Corporate incentive travel—companies rewarding their employees for performance with travel to a place they might never be able to afford on their own—is a win-win (yep, I said that) for companies and employees. The company wins with more sales, client retention, or valued employees that stay longer and employees get recognition, a deeper dive into the culture of the company (who doesn’t want to mambo with the CFO?), and a sense of accomplishment. But successful incentive travel programs require constant monitoring.

Here’s how to figure out whether your program is a hit or a miss:

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Posted on by Christine Otsuka

8 Tips to Help you Rock IMEX America as a First-Timer

If you’re new to IMEX America in Las Vegas–a top industry event for corporate, association or agency planners–it can be somewhat overwhelming the first time you attend. So many connections to make, so much vendor research to do and tons of educational sessions and power-networking events to boot!

We bet you’ll want to full advantage of spending 4 days in one of the most entertaining cities in the world, so check out our top 8 recommendations on what to do, where to eat, and how to get the most out of this incredible industry event.
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Posted on by Austin Schaefer

membership marketing funnelBring Members Back With This Membership Marketing Tactic

Research shows that the top reason association members don’t renew their memberships is a lack of engagement with the organization. So, it’s not surprising to learn that increasing member engagement is the top goal for the majority of associations. Every organization has an association membership marketing plan, but getting the word out at the exact time a member is most receptive can be a challenge. A member engagement funnel can be an effective way to drive association members toward engagement and, ultimately, retention, but you need to deliver information where and when they’re likely to listen. It’s a bit of a dance really.

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